How to create and schedule a post

Every post in AI SMM is created from the calendar. You write it once, choose where it goes, fill in what each network needs and decide when it is published.

Step 1. Open the composer

1. Open the Social media management app and click Calendar.
2. Click New Post, or click Compose on a day in the calendar to start a post for that date.

Step 2. Choose the channels

In the Channel field, pick one or more accounts. The same list also offers whole networks and your channel groups. If nothing is connected yet, use the Connect a channel link.

Step 3. Write the text

• Type the text in Post caption. The toolbar has bold, italic, underline, strikethrough, monospace and spoiler; formatting is converted for each network.
• Click Get Caption to insert a saved text block, or Save Caption to keep the current text for later.
• Open the AI tools panel to write the text with AI Caption, adapt it with Repurpose, or check it with Review. AI uses your brand profile.
• Check for AI shows whether the text reads as machine-written and offers a more natural version.
• If a link shortener is available in your workspace, the Shorten Links button shortens the links in the text.

The character counter shows a general 2,200 limit. Some networks allow less (X, Bluesky, Telegram captions under media), so keep posts for them shorter.

Step 4. Add media

• Drag files into Attached Media or click Select media to choose from Files. You can also create a picture with AI Image.
• Network rules apply: Instagram needs media, Reels need exactly one video, Stories exactly one file, YouTube one video, Facebook does not mix photos and video, X takes up to 4 images.

Step 5. Fill in the network options

Below the text, each selected network shows its own options under Post To, for example:

• Instagram and Facebook: Feed, Reels or Stories; Instagram also lets you choose the Reel cover;
• YouTube: video title (required), privacy, tags, thumbnail;
• Pinterest: pin title and destination link; Reddit: post title;
• X and LinkedIn: post type, and polls for X;
• TikTok: privacy and whether comments, duets and stitches are allowed;
• Telegram: send silently, disable link preview, spoilers, polls.

If a required field is empty, the composer tells you before publishing. Use Show preview to see how the post looks.

Step 6. Choose when

• Immediately, then Publish Now.
• Specific Days & Times, then Schedule Post. Suggested windows show the best times based on your history. Add several time slots, or set Repeat for posts that go out every week.
• Save Draft keeps the post without publishing.

Times use the time zone set in your Profile. You can also add a campaign, labels and internal notes for the team.

Approvals

If you are a team member without the “Publish without approval” permission, the post is sent for approval automatically and stays a draft until the owner or an admin approves it.

Tips

• On the Start plan you have 200 posts a month. Business and higher have no post limit.
• One strong idea adapted per network with Repurpose beats the same text everywhere.

More: publishing and the calendar.