Think it’s a hackneyed topic? No, because social media posts are being written and social media marketing tasks are not going anywhere. Let’s remember or learn the top secrets of texts for SMM.
Posts are the backbone of social media marketing success. The more tasteful they are written and more precisely selected based on the target audience of the product, the more effectively they will sell. We usually write social media posts on a whim, as we go. Some posts reach the target, others don’t, and it’s unclear why this is the case. However, a successful social media post has a set of rules – a checklist. Something you probably know, and something you’ve obviously encountered for the first time.
The main thing is to decide why you are starting social media promotion in general.
1. Make sure the message is useful or entertaining.
Social media users love posts that are useful or allow them to relax after a hard day. This is the kind of content that is most often liked.
2. Choose the correct style of presentation.
Different messages require different language. Have you chosen the right one? The one that will resonate with your audience? In some places it is worth a little bit of formalization, and somewhere, on the contrary, to make the text more friendly. The shorter the message, the easier it is to read and the more effective it is.
3. Don't post too often.
Any social media account has information capacity. If you post too often, your audience will get tired, if you post rarely, they will forget about you. Look for the golden mean. Don’t publish more than two posts a day, or even less than 4 per week.
4. Check your spelling and punctuation.
People don’t like to read posts with errors – at the very least it doesn’t give you credibility. Have you checked your post? Use a spell checker in a word processor or any spelling and punctuation checking service you’re comfortable with.
5. Don't get frustrated if the content "didn't go viral."
Social media lives by its own laws. You can write the main post of the year, and collect five likes under it. Or you can simply post a photo taken on the weekend for yourself and get the maximum response for it.
6. Use neural networks to create impressive social media posts
Don’t make your life harder than it needs to be! Artificial Intelligence (AI) can take over the content planning and creation of publications. All you’ll have to do is make adjustments, add uniqueness, and design visually.
It’s even easier to convert articles into publications. If you have a text base, generating publications becomes even easier.
Here’s an example: I took one of my blog texts and generated several social media publications from it. AI SMM, an automated social media publishing app that uses AI to generate publications, makes this process much easier.
Using AI SMM, you can:
- Automatically generate publications from textual content
- Schedule and publish posts across multiple social media networks
- Track analytics and optimize your publications
With AI SMM, creating compelling content for social media is easier than ever before.
