Geotag

A geotag is a location label added to a post, story or video: a city, a neighbourhood, a specific shop or venue. On networks that support it, tapping the geotag opens a page with other public posts from the same place, and location is also a signal for search and recommendations.

For a local business, geotags are one of the simplest ways to be discovered by people nearby. Tourists and locals often browse a location to see what a cafe, salon or venue looks like before visiting. Customers who tag your location in their own posts act as free, trusted advertising.

Example: a new brunch cafe tags its exact address in every post and story and asks guests to tag the cafe in their photos. Within a few weeks, the location page is full of guests’ pictures, and new visitors say they found the cafe there.

Tips: tag the precise place rather than just the city, make sure your business location exists and is spelled correctly on each network, and add your area name to captions and bio as well.