Threads

Create and schedule Threads posts

Text-first posts with photos and carousels, plus analytics and replies in one inbox.

Opens registration in the AI SMM app. Choose your tools after signing up. Plans and limits

Tools for this channelThreads
  1. Publishing

    Text posts

  2. Analytics

    Views, likes and replies

  3. Chats and automation

    Replies and mentions in the inbox

The available actions depend on the account type, permissions and network API.

What you can do in Threads

Publishing

  • Text posts
  • Photo and video
  • Carousels
Read more

Analytics

  • Views, likes and replies
  • Reposts, quotes and followers
Read more

Chats and automation

  • Replies and mentions in the inbox
Read more
Find clients in Threads with the browser assistant Likes, comments with your approval and story views, within the network’s limits.
Sound familiar?

What gets in the way today
and how AI SMM removes it

Threads wants posts every day

The feed rewards frequency, and you can’t write something new daily.

With AI SMM: AI drafts text posts from a brief, and you schedule a week of them with photos and carousels.

Replies buried in notifications

Mentions and replies scroll away before you see them.

With AI SMM: Replies and mentions come into the shared inbox next to your other channels.

Not sure what resonates

Some posts take off, others vanish, and you can’t see the pattern.

With AI SMM: Analytics tracks views, likes, replies, reposts, quotes and followers.

Text-first posts in your voice

AI writes short posts and carousels for Threads from your brand profile. Views, likes, replies, reposts and quotes come back into analytics.

Text-first posts in your voice

How businesses use it

Independent consultant

A daily text post without daily writing time

A week of short, opinionated posts is drafted with AI in one sitting on Sunday, then the queue posts one a day.

Skincare brand

A carousel that answers a common doubt

A carousel explaining how to pick a product for a skin type is generated once and reused with small edits across seasons.

Author and coach

A reply that turns into a lead

A thoughtful reply under a popular post brings a mention back, and the inbox catches it before the moment passes.

How to schedule Threads posts

Threads is text-first, but it also accepts photos, video and carousels, so a schedule for it should mix a short opinion post with an occasional visual one. Planning posts in advance on the same calendar as other networks keeps a consistent voice instead of posting only when something happens to come to mind.

Writing Threads posts with AI that sound like you

AI Content Studio drafts a text post, a caption for a photo or video, or the slides of a carousel from a brief, and it keeps the brand’s tone once that tone is set up. For a text-first network the tone matters more than the visuals, so it is worth reading a few drafts before scheduling a week of them.

Because Threads posts are short, it is easier to publish more often than on a network built around production-heavy formats. A daily cadence is realistic for most small businesses once the writing itself is handled by AI.

Reading Threads analytics: views, replies and reposts

Analytics for Threads covers views, likes, replies, reposts, quotes and followers, which together show whether a post only got seen or actually started a conversation. A post with few views but many replies is doing something a high-view, silent post is not, and that distinction should guide what you write next.

Managing replies and mentions without missing the moment

Replies and mentions arrive in the inbox, so a reply that could become a customer question does not sit unseen in the app. For accounts that also want to grow through outreach, the Chrome extension can like and follow within Threads’ own limits and drafts comments for your approval before anything is sent.

Also in one calendar

Learn

Guides and lessons
to get results faster

All articles and tutorials

Questions

Do Threads posts need a Instagram account?

Threads is connected as its own account in the setup; check the connection screen for the exact requirement at the time you connect.

Can I reuse an Instagram caption for Threads?

Yes, but Threads favors shorter, conversational text, so AI can shorten and adjust the tone instead of copying it as is.

Are Threads carousels the same size as Instagram ones?

The formats are similar but not identical; AI Content Studio adapts the same visuals to each network’s requirements.

Is it safe to connect my account?

Yes. Accounts are connected through the network’s official sign-in, and you can disconnect them at any time.

Can I post to several networks at once?

Yes. One post goes to all selected networks, and AI adapts the text to each one’s limits.

Your first steps

Start with one task.

You do not need to set up everything at once. Choose a workflow, check the requirements and prepare your first result.

  1. Choose a task

    Plan content, organise conversations or prepare a booking page. Start with what you need now.

  2. Set up your context

    Add your business information and connect the accounts needed for that workflow. Check access and plan limits.

  3. Review before launch

    Check the draft, settings and customer journey before publishing or enabling an automation.

Opens registration in the AI SMM app. Choose your tools after signing up.

Feature availability, AI usage and account limits depend on the chosen plan. Review the terms before connecting a paid service.