Social SEO is search optimisation inside social networks. Many people, especially younger audiences, now search TikTok, Instagram, YouTube and Pinterest for recipes, places, products and advice instead of using a search engine. Networks rank results using the words in your profile name and bio, captions, on-screen text, spoken words and subtitles, alt text, hashtags and how people engage.
For a small business, social SEO means being found by people actively looking for what you offer, not only by those who happen to scroll past. The basics are simple: put your main service and city in the profile name or bio, use the words customers actually type in captions and on-screen text, add subtitles to videos and describe images.
Example: a Lisbon hairdresser changes her Instagram name field from “Ana ✨” to “Ana | Balayage Lisbon”, starts captions with phrases like “balayage for dark hair” and adds subtitles to Reels. Her posts begin to show up when people search for balayage in Lisbon.
AI SMM’s AI content studio writes captions around the words your audience uses, and video clipping adds subtitles that make spoken keywords readable.
AI SMM plans posts, answers chats and shows what works across your social networks. Free plan forever, 7 days free on paid plans.
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