Reels are short vertical videos on Instagram and Facebook, typically from a few seconds to a few minutes, with music, text overlays, effects and subtitles. They appear in a separate Reels feed, in the main feed and on the profile, and the network actively recommends them to people who do not follow you.
For a small business, Reels are one of the main ways to reach new local customers on Instagram without an ad budget. What tends to work: a strong first second, one clear idea per video, subtitles for silent viewing, real people and processes, and a call to action at the end. You do not need studio equipment; a phone and good light are enough.
Example: a tailoring studio posts a Reel showing a pair of oversized trousers turned into a perfect fit in 20 seconds of time-lapse. The video brings more alteration requests in a week than a month of static photos.
AI SMM publishes Reels to Instagram and Facebook from the calendar, and video clipping turns long videos into ready Reels with subtitles.
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