The For You page (FYP) is TikTok’s main feed, and the term is now used for any recommendation feed: Instagram’s Explore and Reels tab, YouTube Shorts, the Threads feed. Instead of showing only accounts you follow, the network picks content it predicts you will watch, based on your behaviour and on how other people react to each post.
For a small business, recommendation feeds are the biggest source of free reach to new people. A small account with a good video can reach thousands of viewers who have never heard of it. Recommendations reward content that holds attention from the first second, gets watched to the end and is shared, not follower count.
Example: a shoe repair workshop posts a 20-second video restoring worn-out sneakers. It lands in recommendation feeds, people watch it to the end and share it, and the workshop gets messages from across the city.
AI SMM’s video clipping turns long videos into vertical clips with subtitles, a format made for recommendation feeds on TikTok, Reels and Shorts.
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