Social selling

Social selling is a sales approach where you use social networks to find potential customers, learn about them and build a relationship through helpful comments, content and personal messages, long before you pitch. It is especially common on LinkedIn for B2B, but works on Instagram, Threads and X as well.

For a small business or a freelancer, social selling replaces cold calls with warmer conversations. The person already knows your name from your comments and posts when you write to them. The rules: be genuinely useful, personalise every message, respect people’s time, and never send the same template to hundreds of people.

Example: a freelance web designer follows owners of local restaurants on LinkedIn and Instagram, comments thoughtfully on their posts for a few weeks and then offers a free five-minute review of their website’s mobile version. Several conversations turn into projects.

AI SMM’s assistant in your browser helps: it finds people in your audience on LinkedIn, Instagram, X and Threads, saves them to contacts and drafts comments that are posted only after you approve them, within each network’s limits.