Stories

Stories are full-screen vertical photos or videos that disappear after 24 hours, unless saved to highlights.

Stories are a vertical, full-screen format for photos, short videos and text that disappears after 24 hours. They appear at the top of the app on Instagram and Facebook, and similar formats exist on other platforms, including Telegram. Stories support interactive stickers: polls, questions, quizzes, links, countdowns and mentions. On Instagram, you can save the best ones to highlights on your profile.

For a small business, stories are the place for everyday, less polished content: what is happening today, free slots, new arrivals, quick polls and behind-the-scenes moments. They keep you in front of existing followers, and replies to stories open private conversations that often turn into orders.

Example: a nail studio posts stories every morning with the day’s free slots and a “Book” link, plus a poll on next month’s colour collection. Many bookings come straight from story replies.

AI SMM publishes Stories to Instagram and Facebook from the calendar, and the AI content studio can generate ready-made stories from a brief.

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