Use your audience’s time zone
Times are local to the people you want to reach, not to you.
Pick the network, who you talk to and how many posts a week you can manage. Get a starting weekly schedule and a two-week test plan to find the times that work for your account.
Times are local to the people you want to reach, not to you.
The built-in analytics of each network shows when your followers are online. Where it disagrees with this plan, trust it.
Keep format and topic similar while you test times, otherwise you will not know what moved the numbers.
Schedule the whole week in one calendar for 14 networks, and see which posting times work in your analytics.
There is no universal best time. It depends on when your own audience is online. This planner gives sensible windows to start from and a way to test them.
Pick a number you can keep for three months. Three to five good posts a week beat daily filler.
They are based on common daily rhythms and each network’s usage habits, not on a private dataset. That is why a two-week test is built in.