Saves and shares weigh more
A like costs nothing. A save or a share means the post was useful. Watch these two first when comparing posts.
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Engagement rate calculator with benchmarks
Enter likes, comments, shares and saves: see your engagement rate by followers or by reach, and how it compares with the typical range for the network.
- Two formulas: by followers and by reach
- Typical range for 9 networks
- A clear next step for your result
How it works
Three steps, no sign-up
- 1Take the numbers from the postLikes, comments, shares and saves from the post statistics. For several posts, add them up and enter the number of posts.
- 2Pick the formulaBy followers shows how your audience reacts. By reach shows how the people who saw the post reacted.
- 3Compare and actThe band shows where you are against a typical range. Below it you get what to change first.
Benchmarks
Typical engagement ranges by network
| Network | ER by followers | ER by reach | Reach means |
|---|---|---|---|
| 1–3% | 3–6% | reach | |
| TikTok | 3–8% | 4–9% | views |
| 0.5–1.5% | 1–4% | reach | |
| 1–3% | 2–5% | impressions | |
| Threads | 1–3% | 2–5% | views |
| YouTube | 1–4% | 2–5% | views |
| X (Twitter) | 0.3–1% | 1–3% | impressions |
| 0.3–1% | 1–3% | impressions | |
| Telegram | 0.5–2% | 1–3% | post views |
These are typical ranges we see for small and mid-size business accounts, in line with public industry reports. They are guides, not norms: niche, account size and content format shift them. Small accounts usually have a higher ER than big ones.
Better numbers
Three rules for honest ER
Compare like with like
Reels, carousels and single photos have different ER. Compare a Reel with your other Reels, not with a photo.
Count after 48 hours
Most reactions come in the first two days. Measure every post at the same age, or the numbers will drift.
Stop counting ER by hand
AI SMM analytics shows reach and engagement for every post on Instagram, Facebook, Threads, TikTok, YouTube, LinkedIn and Pinterest in one dashboard.
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Questions
How is engagement rate calculated?
ER = (likes + comments + shares + saves) ÷ followers × 100%. For several posts, divide the total by the number of posts first. ER by reach uses reach (or views) instead of followers.
Which formula is better: by followers or by reach?
By followers is easy to compare with other accounts, because follower count is public. By reach is more honest about the content itself, because it counts only people who saw the post.
What is ERR?
ERR (engagement rate by reach) is the same as ER by reach. In Telegram people often use ERR to mean views ÷ subscribers — that is a different metric about how many subscribers see posts.
Where do the benchmark ranges come from?
They are typical ranges for small and mid-size business accounts, consistent with public industry reports. Treat them as a guide: your niche and audience size matter more.
Is my data sent anywhere?
No. The calculator runs in your browser and does not send the numbers to any server.