One spelling, always
“Instagram”, “instagram” and “ig” become three different sources in reports. Pick lowercase and never change it.
Free tool · no sign-up
Free UTM builder for social media links
Paste a link, pick the network and get a tagged URL for your bio, stories, posts or newsletter. Your analytics will show which network brought each visit.
- Presets for 12 networks and placements
- Clean values: lowercase, no spaces
- Your last 10 links stay in this browser
How it works
Three steps, no sign-up
- 1Paste the page addressThe page people should land on: a product, a booking form, a landing page.
- 2Pick where the link goesA preset fills source and medium. Add the campaign name, for example autumn_sale.
- 3Copy and publishPut the link in the bio, story or post. In Google Analytics you will see visits by source and campaign.
Naming rules
Tags that stay readable a year later
source = where, medium = how
Source is the network (instagram, telegram). Medium is the type of traffic: social for free posts, paid_social for ads, email for newsletters.
Campaign = the offer
Name campaigns by what you promote and when: autumn_sale_2026, new_menu, webinar_oct. Not by the date you posted.
Content tells placements apart
The same campaign in the bio and in stories? Use utm_content=bio and utm_content=stories to see which one worked.
Never tag internal links
UTM tags on links inside your own site restart the session and break the original source in analytics.
Shorten long links for print
For bios and printed QR codes a tagged link is long. Use a short link or a link-in-bio page that keeps the tags.
Post the tagged link everywhere at once
In AI SMM you write a post once, add the link and publish it to 14 networks on schedule, with a link-in-bio page for your profiles.
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Questions
What are UTM tags?
Parameters added to the end of a link (utm_source, utm_medium, utm_campaign and others). Analytics tools read them and show where a visit came from.
Which tags are required?
Google Analytics needs utm_source, utm_medium and utm_campaign to attribute a visit properly. Content and term are optional.
Do UTM tags affect SEO or the link itself?
No. The page opens as usual; the tags are only read by analytics. Just do not use them on internal links of your site.
Where is the history stored?
Only in your browser (localStorage). Nothing is sent to our server.
Why “social” and not “instagram” in medium?
Google Analytics groups traffic into channels by medium. With medium=social free posts land in Organic Social; the network itself goes into source.