Count your own time
If you post yourself, an hour is not free. Put a realistic hourly rate, or the ROI will look better than it is.
Free tool · no sign-up
Social media ROI calculator
Enter the hours you spend, what you pay for tools and ads, and how many leads social media brings. See your cost per lead, revenue, ROI and the number of leads you need to break even.
- Your time is counted as a cost
- Cost per lead and break-even leads
- Nothing leaves your browser
How it works
Three steps, no sign-up
- 1Add what you spendHours per month, your hourly rate or a freelancer’s rate, and the monthly cost of tools, ads and designers.
- 2Add what you earnLeads per month from social media, the share that buys and the average sale. Take real numbers from your CRM or orders.
- 3Read the verdictROI, cost per lead and break-even tell you whether to scale, fix the funnel or cut the spend.
Better numbers
Three rules for an honest ROI
Attribute leads honestly
Ask new clients where they found you and tag links with UTM. Only count leads that really started in social media.
Look at three months, not one
Content works with a delay. A single weak month says little; a three-month average shows the trend.
Cut the hours, keep the leads
AI SMM writes and schedules posts for 14 networks and answers chats from your own documents, so the same results take fewer hours.
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Questions
How is social media ROI calculated?
ROI = (revenue − cost) ÷ cost × 100%. Revenue here is leads × the share that buys × the average sale. Cost is your hours × rate plus tools and ads.
What is a good ROI?
Any positive number means the channel pays for itself. What counts as good depends on your margin: use gross margin instead of revenue if your costs of goods are high.
Should I use revenue or profit?
Profit is more honest. Enter the average profit per sale in the “average sale” field if you know it.
Is my data sent anywhere?
No. The calculator runs in your browser.