Comment to DM is a popular automation on Instagram and Facebook. A post invites people to comment with a keyword (“Write GUIDE in the comments”). When someone does, the system replies to the comment publicly and sends them a direct message with the promised link, discount or file.
For a small business, this turns passive viewers into conversations. Comments also signal interest to the algorithm, so the post can reach more people, and each person who comments enters your inbox, where you can continue talking and later offer something paid.
Example: a nutritionist posts a Reel about easy breakfasts and writes “Comment MENU and I’ll send you a 7-day plan”. Hundreds of people get the plan in DMs automatically, and the last message offers a consultation.
Comment-to-DM is one of the ready templates in AI SMM’s chat automation for Instagram and Facebook, with the public reply and the DM set up in one flow.
AI SMM plans posts, answers chats and shows what works across your social networks. Free plan forever, 7 days free on paid plans.
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