An auto-reply is a message that goes out automatically in response to an incoming message, a comment or another event. It can be a simple “thanks, we’ll answer within an hour”, a reply to a keyword such as “price”, or a full answer written by AI from your own information.
For a small business, speed is often what wins the customer. People who write in the evening or at weekends expect at least a sign of life. A good auto-reply confirms the message arrived, answers common questions right away and tells people what happens next, without pretending to be a human if it is not.
Example: a hair salon sets up a reply for the word “booking”: the customer instantly gets a link to free slots, while complex questions still wait for the administrator in the morning.
In AI SMM, AI can suggest or send replies from your knowledge base in the inbox, and keyword or comment triggers can start a full flow in chat automation.
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