SMM manager

An SMM manager (social media manager) runs a brand’s presence on social networks. Typical tasks: building a strategy and content plan, writing posts or briefing designers and videographers, scheduling publications, answering comments and messages, working with influencers, setting up simple ads and reporting on results. In small companies one person does all of this; agencies split it between roles.

For a small business, the choice is usually between doing SMM yourself, hiring a freelancer or working with an agency. Whoever does it, clear goals and a simple approval process save a lot of friction: the manager knows what success looks like, and the owner does not have to check every comma.

Example: a freelance SMM manager serves five local businesses. Each client has its own project, posts are prepared a week ahead, and every Friday the owners approve the next week’s content from their phones.

AI SMM is built for this kind of work: separate client projects, AI content in each brand’s voice, approval in Telegram and one calendar for all networks.