Paid social means advertising inside social networks: sponsored posts, stories and video ads, boosted posts, lead forms and ads that retarget visitors of your website. You pay the network for impressions, clicks or actions, and in return choose who sees the ad by location, age, interests and behaviour.
For a small business, paid social is a fast way to reach new people, test offers and fill specific slots, such as a new branch opening or a quiet season. It works best on top of good organic content, not instead of it: ads send people to your profile, and a weak or empty profile wastes the budget. Start small, test several creatives and track cost per lead or sale, not just clicks.
Example: a new pilates studio spends a modest daily budget on video ads for women aged 25–50 within 3 km, offering a free trial class. The ad leads to a booking page, and the studio tracks how many trial visitors buy a subscription.
Ad campaigns themselves are set up in each network’s ad manager; AI SMM helps with the organic side and with capturing and following up leads via chat flows.
AI SMM plans posts, answers chats and shows what works across your social networks. Free plan forever, 7 days free on paid plans.
Start free
