Retargeting (also called remarketing) means reaching people who have already shown interest: visited your website, watched a video, engaged with your profile, added a product to the cart or opened an email. Instead of cold audiences, you show them a reminder, a review, a limited offer or the product they looked at.
For a small business, retargeting is usually one of the most cost-effective forms of advertising, because these people already know you. Most visitors do not buy on the first visit; a well-timed reminder brings some of them back. Keep it respectful: limit how often ads appear and stop showing them after a purchase.
Example: a furniture shop shows an ad with customer photos of a sofa to people who viewed that sofa’s page in the last 14 days but did not order. Some of them return and buy within the week.
Besides paid ads, you can bring visitors back through your own channels: AI SMM web push sends back-in-stock and sale alerts to subscribers, and email campaigns can follow up automatically.
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