Articles nobody finds in search bring no clients. The SEO app audits your site, builds a keyword plan, writes articles in your style and shows how the site moves in search, all from one place.
Where to find it
Open All apps → SEO. The menu has two groups. Site: Articles, New article, Site analytics, Regions, Positions, Site health. Setup: SEO setup, Keyword plan, Sites and access, Platforms, Settings. The first time you open the app, the setup starts by itself.
Set up a site: seven steps
- Site. Enter the Site address, pick which of your companies it belongs to and choose how to work: WordPress — full work (we publish articles and fix pages) or Analysis only (any site by link: audit, keywords, competitors; you copy articles to the site by hand). Click Add site.
- Connections. For WordPress, install the connector plugin and click Connect WordPress: WordPress asks you to allow access, nothing to copy. You can also Sign in with Google (Search Console and Analytics) and Sign in with Yandex (Webmaster and Metrika), and connect Telegram or Discord for reports. Everything except the site itself can be connected later.
- Audit. We read the pages the way a search engine does, find competitors and measure demand in your niche. Nothing on the site changes. Remove directories and marketplaces from competitors.
- Region and languages. Confirm where you promote the site (whole country, specific cities or the whole world), which search engines matter and the article languages.
- Keyword plan. Keywords are split into three waves: low-, medium- and high-frequency. Add, remove or move any keyword, or click Suggest from my site. Then Approve the plan.
- Article style. Choose the cover layout and fill in Who signs the articles: a real, experienced person from your team. Without a named author, articles fail the quality check.
- Launch. Choose How new articles go out: After my approval or Automatically after the checks, then click Launch SEO.
Stop at any step and come back with Continue setup; the site tabs work before launch too.
Articles
Articles start at a modest pace and speed up while search engines index them. Each goes through topic selection, source collection, a fact check and an SEO audit. With approval mode on, a ready article appears under Waiting for approval and in Telegram if connected: click Approve and it goes to the site. Click Write an article to order one on your own topic.
The site workspace
| Tab | What it shows |
|---|---|
| Fixes | Tasks from the weekly site check, with instructions and a Link for the developer |
| Site analytics | Impressions, clicks, visits and leads from Yandex and Google data |
| Regions | Where people search for your topic and where visitors come from |
| Positions | Where each keyword ranks and which pages are almost on page one |
| Site health | robots.txt, llms.txt, speed switches and service files |
| Links | Sites linking to you, lost links and mentions without a link |
| Maps and addresses | Your business card compared with map directories |
| AI answers | Whether AI assistants name and cite your business |
| Client reports | A monthly report for clients, with your agency brand |
Parts that depend on your workspace
Some features use external services switched on at the platform level. If one is not available in your workspace, the tab says so:
- AI answers: weekly checks of what ChatGPT, Gemini, Perplexity or Yandex assistants say about your niche, if available in your workspace. Add the questions your customers ask under What to ask, or click Measure now.
- Maps and addresses: Check the maps compares your name, address and phone with Google, Yandex and 2GIS for the directories available in your workspace.
- Sign in with Google and Sign in with Yandex, Google search volume for non-Russian keywords and the full link base in Links also depend on platform settings.
Plans and team access
SEO and the number of connected sites depend on your plan. In team settings, the permissions are View SEO workspace and Manage SEO sites, keywords and articles; with view only, a person can look but not change anything.
Tips
- Fill in the company description first: without it keywords are picked blindly.
- Start with low-frequency keywords; first movement usually shows in 2–3 months.
More: the SEO module.
Write to support: a person answers, usually within a working day. Inside the app, the Knowledge base has lessons for every section.