Reach counts unique people who saw your content at least once. If the same person sees a post three times, reach grows by one while impressions grow by three. Networks report reach per post, per story and per period, and split it into organic and paid.
For a small business, reach shows how many potential customers your message actually got to. It is the base for other calculations, such as engagement rate by reach. Reach usually depends on the format, the time of posting, how quickly people react and whether the network recommends the post to non-followers. Sudden drops are worth investigating: a change in content, a technical issue or a network-wide update.
Example: a hardware store has 3,000 followers. A post with a practical tip about winter tyres reaches 7,500 people because it was shared and recommended, while a regular product photo reaches 900.
AI SMM analytics shows reach across supported networks side by side for any period, so you can see which posts and formats reach the most people.
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