Web push notifications are clickable messages that a website sends straight to the screen of people who agreed to receive them in their browser. They appear like app notifications on desktop and mobile, even when the site is not open. Subscribing takes one click, and no email address or app installation is needed.
For a small business, web push is a cheap way to bring visitors back to the site: new articles, sales, back-in-stock alerts, event reminders. Because subscription is so easy, lists can grow quickly, but so can unsubscribes if you send too often. Keep messages short, useful and relevant to each segment.
Example: an online sports shop invites visitors to subscribe to notifications about sizes coming back in stock. When a popular sneaker size returns, subscribers get a push and the restock sells out in a day.
AI SMM web push collects subscribers on your website and sends campaigns, automations and news: segments, templates, a welcome series, triggered messages, and RSS that turns new articles into pushes automatically.
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