What it is
Blog Day is an online celebration observed on 31 August. It is usually credited to a blogger who proposed it in 2005 as a day when bloggers recommend new blogs to their readers; the date 31/08 written as 3108 is often said to look like the word “blog”.
Today it is a friendly day of mutual recommendations, which suits experts, B2B companies and media brands that publish articles.
Symbols: A laptop, a cup of coffee, a notebook, a keyboard, a feed of articles
Emoji: ✍️ 💻 📝 🔗 ☕ 📚
Colours: Deep blue, white, accent orange
Hashtags: #BlogDay #BlogDay2027 #Blogging #ContentMarketing #ReadingList
What to aim for
- Build relationships with other authors through recommendations and collaborations
- Bring traffic to your best articles by reposting them with a fresh angle
- Show your expertise and give your readers something useful to read
Post ideas by format
Post
- “Five blogs we read every week”: a short list with one line on why each is worth following
- A post with your most popular article and three lessons you learned from writing it
Carousel
- “How we pick topics for the blog”: one step per slide, ending with a question to readers
- “Five blogs in our niche”: one blog per slide with its best article
Reel / short video
- Hook: “What a blog post takes behind the scenes.” Quick cuts of research, drafting and editing
- A one-minute Reel with an author recommending a blog and explaining why
Stories
- A poll: “How do you read blogs: RSS, newsletter or social feeds?”
- A Story asking readers: “Which blog would you like us to recommend?”
Ready-made post examples
Layouts we wrote as examples. Replace the details with your own business before you publish.
Happy Blog Day! In our team we learn a lot from other authors, so here are five blogs we open every week: two about product, one about analytics, one about marketing and one about writing. Each of them gives practical ideas without noise. Which blogs do you read? Share your recommendations in the comments and we will build a shared reading list.
Behind every blog post there are a few steps nobody sees: a question from a client, research, a rough draft, a ruthless edit and finally a headline. On Blog Day we show the process in five slides. Save it if you want to start your own blog. And tell us in the comments what you would like to read from us next.
Blog Day is a good moment to look back. These are the three articles of mine that readers returned to most often, with one thought about why they worked: they answered a real question and had a clear example. Read them, and tell me which topic I should cover next. I will reply to every message and pick the next topic from your ideas.
Meme and trend formats that fit
- Expectation vs reality. Two panels: the elegant article you imagine writing and the real draft with 14 open tabs. Self-ironic humour about the writing process.
- Writer’s block. A clip or image with a caption about staring at a blank page and then writing the headline last. Keep it affectionate toward other authors.
What to avoid
- Do not recommend only your own articles: the spirit of the day is mutual sharing and generosity
- Do not tag or recommend blogs without checking they are active and reputable
- Avoid generic lists with no reason; say in one line why each blog is worth reading
When to post
- Prepare the list of recommended blogs a few days ahead and let the authors know you are mentioning them
- Publish on 31 August; in 2027 it falls on a Tuesday, which is a good working day for B2B audiences
- The day after, thank those who recommended you back and collect new suggestions
What to check afterwards
- Mentions, reposts and replies from the authors you recommended
- Clicks to your featured articles and time spent on them
- New subscribers to the newsletter or blog after the post
Add one line about your business: the free generator gives three captions with hashtags for the network you choose. No sign-up.