What it is
The International Day of Charity is observed on 5 September. It was established by the United Nations General Assembly and is linked to the anniversary of the death of Mother Teresa, who became a symbol of helping people in need.
The day is meant to encourage charity, volunteering and solidarity. For businesses it is a chance to support a cause honestly, without turning kindness into advertising.
Symbols: Helping hands, a heart, a donation box, volunteers in vests, a warm blanket
Emoji: 🤝 ❤️ 🌍 🙏 🕊️ 🌱
Colours: Warm red, soft white, calm green
Hashtags: #InternationalDayOfCharity #Charity #Volunteering #GiveBack #KindnessMatters
What to aim for
- Support a verified charity and show your team’s values (trust)
- Invite followers to join a real action, such as a collection or volunteer day
- Share how your team helps, in a modest way that does not turn into self-promotion
Post ideas by format
Post
- An announcement of a collection or volunteer action with the name of the charity, how to join and a deadline
- A report after the action: what was done and a thank-you to participants, with figures only if confirmed by the charity
Carousel
- “Five ways to help even if you have little time”: one idea per slide
- “How to choose a trustworthy charity”: a simple checklist, one point per slide
Reel / short video
- Hook: “What our team did on a volunteer day.” A short, honest clip with permission from everyone in it
- A 30-second video from the charity representative explaining what help is needed
Stories
- A poll: “How do you prefer to help: money, time or things?”
- A Story with a link to the charity’s official donation page
Ready-made post examples
Layouts we wrote as examples. Replace the details with your own business before you publish.
On the International Day of Charity we are collecting things for a local shelter: warm blankets, towels and pet food. A box is waiting at the counter all week. We chose this shelter after talking with its volunteers and will post a report with photos once we hand everything over. Thank you for being part of it.
Charity is not only about money. On the International Day of Charity here are five ways to help: donate a small sum regularly, give things you no longer use, volunteer for a day, share a charity’s request, or offer your professional skills for free. Choose one this week. If you want to join our collection, write to us in the chat.
Our team marks the International Day of Charity with a volunteer day: we helped a local non-profit with its website and social media for a few hours. It reminded us that professional skills are a real gift. Which charity would you like to support with your expertise? Share your ideas, and we will connect you with organisations that look for volunteers.
What to avoid
- Do not use charity as a sales hook: if you donate part of sales, say exactly what share, to which verified charity and until which date
- Do not publish photos of people receiving help, especially children, without their clear consent and the charity’s approval
- Do not make vague promises like “we help everyone”; describe one concrete action you can really do
When to post
- Choose and agree with a verified charity at least two weeks ahead
- Announce the action a few days before 5 September and publish the main post on the day; in 2027 it falls on a Sunday
- After the action, publish a transparent report and thank participants
What to check afterwards
- Number of people who joined the action (items collected, volunteers, donations confirmed by the charity)
- Shares of the post, a sign that people want to spread it
- Comments with offers to help or ideas for the next action
Add one line about your business: the free generator gives three captions with hashtags for the network you choose. No sign-up.