What it is
World Vegan Day is observed on 1 November. It is usually linked to the Vegan Society in the United Kingdom, which marked the occasion in the 1990s to celebrate its founding and to encourage people to learn about vegan food and lifestyle.
For cafés and wellness brands it is a day to highlight plant-based dishes and products, to label them clearly and to invite curious guests, not only vegans, to try something new.
Symbols: A green leaf, a vegetable bowl, a plant-milk latte, a farmers' market basket
Emoji: 🌱 🥗 🥑 🍠 🌿 💚
Colours: Leaf green, warm beige, terracotta
Hashtags: #WorldVeganDay #PlantBased #VeganFood #VeganRecipes #EatMorePlants
What to aim for
- Launch or highlight a vegan dish or product and fill the tables
- Make vegan options easy to find with clear labelling
- Welcome curious non-vegans with a friendly, non-judgmental tone
Post ideas by format
Post
- A vegan dish of the day with a photo and a clear list of ingredients
- A short note on how you mark vegan items on the menu and why
Carousel
- “Our vegan menu at a glance”: one slide per dish with ingredients and allergens
- “A vegan breakfast in five steps”: a simple recipe, one step per slide
Reel / short video
- Hook: “Can you guess what is in this creamy sauce?” A short cooking demo with a reveal at the end
- A taste test with a guest who normally orders meat, filmed with their consent and honest reaction
Stories
- A poll: “Have you tried a vegan dish this month?”
- A question box: “What would you like to see on our vegan menu?”
Ready-made post examples
Layouts we wrote as examples. Replace the details with your own business before you publish.
Happy World Vegan Day! Today the kitchen is serving a creamy cashew pasta with roasted vegetables and fresh herbs, and a warm apple cake made without dairy or eggs. Everything vegan on our menu is marked with a green leaf. Whether you are vegan or just curious, come and try. Tell us in the comments what you would like to see next.
For World Vegan Day we added a small guide to the catalogue: plant-based milks, spreads, snacks and ingredients for everyday cooking, each with a clear label. Open the catalogue from the menu button and write to us if you are looking for something specific. We will help you find it, and we always read the labels carefully with you.
A board of simple plant-based breakfasts for World Vegan Day: oat porridge with fruit, chickpea scramble, avocado toast and smoothie bowls. Save the ideas for your week and try one this Sunday. Our full recipes are linked in each pin. Which breakfast would you like to see as a step-by-step guide next?
Meme and trend formats that fit
- Expectation vs reality. What people think vegan food tastes like against a beautiful, hearty plate from your kitchen. Keep it friendly and inviting, not mocking anyone’s diet.
- Can you guess?. A mystery-ingredient format: show the dish and ask what the secret ingredient is. Reveal the answer in the next story or a pinned comment.
What to avoid
- Do not preach or shame people who eat meat; invite, do not lecture
- Do not label a dish vegan unless you have checked every ingredient, including sauces and hidden dairy or egg; mention allergens
- Do not make health or weight-loss claims about vegan food
When to post
- Test and photograph the vegan dish in the last week of October
- Publish on 1 November; in 2026 it is a Sunday, a good day for a brunch offer
- In the days after, collect feedback and decide whether the dish stays on the menu
What to check afterwards
- Orders and visits for the vegan dish
- Saves of the recipes and the vegan-menu carousel
- Comments from guests with ideas, which show what to add next
Add one line about your business: the free generator gives three captions with hashtags for the network you choose. No sign-up.