Online store and Telegram mini-app storefront

The Store app gives you a storefront, orders, delivery and payments without a separate website. The store has its own page and can open as a mini-app inside Telegram, so people buy right where they talk to you.

Where to find it

Open All apps → Store. The menu has three sections:

• Store: Store settings, Products, Orders, Categories;
• Analytics: Store analytics, Requests and reviews;
• Marketing: Marketing, Audience and mailings, Promos and offers, Store promotion.

Step 1. Store settings

1. Open Store settings and enter the Store name.
2. Choose the Store type: regular, or Restaurant and food delivery, which shows products as dishes.
3. Pick one of 16 Storefront designs, from Classic and Minimal to Bakery and Kids. If none fits, you can request a custom design.
4. Set up Delivery and pickup: zones, prices and pickup points. Delivery carriers such as DHL Express, UPS, FedEx, CDEK or Russian Post can be connected.
5. Choose how customers pay. Payment gateways are connected once per project in API & integrations under Tools; in the store you only pick which connected gateway to use.

Step 2. Products and categories

1. Create Categories so the catalog is easy to browse on a phone.
2. Add items in Products: name, photos, price, description, options.
3. Already selling elsewhere? Use Catalog import on the Products tab: Shopify, WooCommerce, Magento, Amazon, Etsy, eBay, Wildberries, Ozon and other marketplaces, or any catalog via a file. Restaurants can import a menu by pasting a link from Yandex Eats and similar services.
4. Check prices and photos after import.

Step 3. Open the storefront in Telegram

1. Create a bot in @BotFather and copy its token.
2. In Store settings, open Bot and Mini App and paste the token into Bot token.
3. The storefront opens as a Mini App from a button in the bot. You can edit the bot’s greeting and link your own Telegram to manage orders there.
4. Open the bot yourself and place a test order.

The store also has its own web page. In Promos and offers you can download a QR code, an A4 poster or a paper business card with the store link.

Step 4. Orders

New orders appear in Orders and move through stages: awaiting payment, new, packing, shipped, delivered or cancelled. Returns and customer messages are in Requests and reviews; sales and top products are in Store analytics.

Marketing

• Promos and offers: discounts, promo codes and printed QR materials.
• Audience and mailings: your customers and messages to them.
• Store promotion: an autopilot that creates social posts about your products. The first 10 posts need your approval.

Products can also appear in chat flows with the Show a product block, and a flow can start from a new order.

Tips

• Check the storefront on your own phone before sharing it.
• Use the same background for all product photos.
• Place one test order through each payment method before launch.

More: online store and AI SMM for online sellers.