Many posts repeat the same parts: contacts, a delivery note, a set of hashtags, a call to book. Retyping them is slow and error-prone. In AI SMM reusable text lives in the Captions library, and new texts start from AI.
The Captions library
Open Social media management → Calendar and switch to the Captions tab above the calendar. Here are all saved texts with their tags, status and source: written by you or by AI.
Create a caption
- On the Captions tab click Create Caption.
- Give it a short name (“Contacts”, “Hashtags – cakes”), paste the text and add tags if you want to find it quickly.
- Save it.
Save a text from the composer
While writing a post, click Save Caption under the text. The current text goes to the library, marked as written by you or by AI.
Use a caption in a post
- In the post composer, click Get Caption.
- Find the caption by name or tag in the library window and choose it.
- The text is inserted into the post. You can still edit it for this particular post.
What to keep as captions
- the address, phone and opening hours;
- hashtag sets for different topics;
- a standard closing line with a link to booking or the store;
- notes that must appear in advertising posts;
- whole posts that repeat, for example a weekly “free slots” announcement.
New texts: start from AI
When you need a new text rather than a repeated one:
- In the composer, open the AI tools and click AI Caption: describe the topic and get a draft in your brand’s voice.
- In AI Studio, open AI Content for longer texts, several versions at once and more settings.
- Repurpose turns one text into versions for different networks.
Good AI texts can be saved to the library with Save Caption, so the next time you start from a proven version.
Which to use
| Task | Use |
|---|---|
| The same block in many posts | Caption from the library |
| A new post on a topic | AI Caption or AI Content |
| One idea for several networks | Repurpose |
| Many posts at once from a plan | Bulk posts (CSV) |
Tips
- Keep blocks short: a caption that takes half the post pushes the message out of the preview.
- Review hashtag captions every few months; popular tags change.
- The Captions tab may depend on your plan. If you do not see it, check Subscription plan.
More: AI content studio.
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