What it is
Burns Night is celebrated on or around 25 January, the birthday of the Scottish poet Robert Burns, born in 1759. It is traditionally marked with a Burns Supper: haggis with neeps and tatties, a reading of Burns’ poems and songs, and a toast with Scotch whisky.
It is a warm, social evening that is popular in Scotland and with Scottish communities around the world, which makes it a good seasonal topic for restaurants, bars, shops and travel brands.
Symbols: Haggis, neeps and tatties, tartan, a bagpipe, a glass of whisky, a book of poems
Emoji: 🏴 🥃 📜 🎶 🧣 🍽️
Colours: Tartan green, deep red, warm gold
Hashtags: #BurnsNight #BurnsSupper #Scotland #RobertBurns #Haggis
What to aim for
- Fill tables or orders on a quiet January evening with a clear seasonal theme
- Show your brand’s cultural knowledge with a respectful, well-told tradition
- Collect comments and user content through poetry and food photos
Post ideas by format
Post
- A short guide to a Burns Supper: what is on the plate, what is read and what is toasted
- A line of Burns’ poetry and an invitation to finish the verse or share the favourite one
Carousel
- “How to host a Burns Supper at home”: slides for the menu, the reading, the toast and the music
- “Scottish words to learn tonight”: one word per slide with a short, friendly translation
Reel / short video
- Hook: “What is actually in haggis?” A short, playful explanation with the dish being plated
- A tartan-themed table styling reel, from an empty table to a finished supper in 20 seconds
Stories
- A poll: “Haggis: yes or no?”
- A countdown sticker for the evening’s supper or event, with a reminder to reserve
Ready-made post examples
Layouts we wrote as examples. Replace the details with your own business before you publish.
On 25 January we are celebrating Burns Night with a small Scottish-inspired supper: a warming main, something sweet and a reading of a few lines by Robert Burns. If you have never tried the tradition, this is a friendly place to start. Tell us in the comments which Scottish dish you would like us to cook next, and book your table through the link in our bio.
Burns Night is the best reason to think about a trip to Scotland. From small towns tied to the poet’s life to castles and misty lochs, there is a lot to explore, even in winter. Tell us in the comments which part of Scotland you dream of seeing, and we will reply with a suggested weekend route for your first visit.
To mark Burns Night, we collected a small selection in tartan: scarves, blankets, cushion covers and candle holders. Perfect for a cosy winter evening or a themed table at home. Open the catalogue from the menu button and tell us what colour your room is. We will suggest a combination of two or three pieces that go together.
Meme and trend formats that fit
- Expectation vs reality. A grand image of a Burns Supper next to the real thing at home: slightly burnt neeps and a very serious toast. Keep the joke about your own kitchen, not about Scottish people.
- Tourist guide. Describe a “how it sounds vs what it means” layout of Scottish words, with your own simple drawings. Make it affectionate, never a mockery of accents.
What to avoid
- Do not mock Scottish accents, customs or national stereotypes: celebrate the tradition with respect
- Do not serve or promote alcohol to minors, and follow local advertising rules for alcohol
- Do not copy long poems from books or the internet in full; a line or two with credit to Burns is enough
When to post
- Plan the menu and bookings two to three weeks ahead; 25 January 2027 is a Monday, so consider a reservation reminder on the weekend before
- Publish the teaser three days before and the main post on the morning of the day
- The day after, share photos from the evening and thank the guests
What to check afterwards
- Table reservations or orders connected to the theme
- Saves and shares of the hosting guide or the word list
- Comments with favourite dishes or poems, a signal for the next seasonal menu
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