What it is
Capital Day is a public holiday in Kazakhstan celebrated on 6 July in honour of the country's capital, Astana. It is usually marked with city events, concerts, fireworks and cultural programmes.
For businesses in Kazakhstan it is a day to show pride in the city, share local stories and publish holiday hours.
Symbols: Astana's skyline, the Bayterek tower, the flag of Kazakhstan, city lights, fireworks
Emoji: 🏙️ 🇰🇿 🎆 ✨ 🌆 🤍
Colours: Sky blue, gold, white
Hashtags: #CapitalDay #Astana #Kazakhstan #AstanaDay #ILoveAstana
What to aim for
- Show local pride and connect with a Kazakhstan audience
- Share holiday opening hours and city-themed offers
- Engage followers with stories about the city
Post ideas by format
Post
- A warm greeting with a real photo of the city and your holiday opening hours
- A short post with the three places in Astana your team loves most
Carousel
- “Five places in Astana to visit this weekend”: one place per slide with a short reason
- “The city in colours”: five photos of the capital by time of day
Reel / short video
- Hook: “Astana in 20 seconds.” A fast cut of city views set to calm music
- A short clip of the team on a walk through their favourite city spot
Stories
- A poll: “Day or night Astana?”
- A question box: “Your favourite place in the capital”, with reshared answers
Ready-made post examples
Layouts we wrote as examples. Replace the details with your own business before you publish.
Happy Capital Day to everyone in Astana and across Kazakhstan. We love our city and we are glad to be part of it. Today we are open with holiday hours, which you can find in the post. Tell us in the comments about your favourite place in the capital, and we will share the most popular in Stories.
To mark Capital Day we prepared a special drink and dessert in the colours of the city: sky blue and gold. They are available during the holiday. Come with friends and enjoy the evening lights of the capital. Write to us in the chat to reserve a table, and tell us which place you would add to our list.
Planning a short trip to Astana this week? We prepared a simple route: the central avenues, the river embankment and the best viewpoints at sunset. Message us if you would like help with hotels and transfers. And tell us in the comments: which place in the capital should every visitor see first?
Meme and trend formats that fit
- Expectation vs reality. Two panels: the perfect holiday plan in the city and the real one with crowds and traffic. Keep the tone affectionate toward the city.
- Tourist vs local. A light comparison of what a visitor sees and what locals know. Stay warm and avoid stereotypes.
What to avoid
- Do not use incorrect or mixed-up facts about the city; check names and dates before you post
- Avoid political or sensitive topics; keep the tone festive and neutral
- Do not forget holiday hours and local rules for events and fireworks
When to post
- Publish holiday hours a week ahead
- Post your greeting on the morning of 6 July and share city photos during the day
- The day after, reshare followers' photos and return to regular hours
What to check afterwards
- Shares and saves of the city-themed carousel
- Visits, bookings or messages during holiday hours
- Replies to the favourite-place question
Add one line about your business: the free generator gives three captions with hashtags for the network you choose. No sign-up.