What it is
Victory Day is observed on 9 May in Russia and Kazakhstan, and in several other countries of the former Soviet Union, to commemorate the victory in the Great Patriotic War of 1941–1945, and honour those who fought and those who worked at the home front. For millions of families it is a deeply personal day connected to the memory of relatives.
It is a day of remembrance and gratitude, so a business should treat it with great respect. The best posts are short, sincere and free from sales messages.
Symbols: The St George ribbon, red carnations, an eternal flame, family photographs of veterans, the Immortal Regiment procession
Emoji: 🎗️ 🌹 🕯️ 🕊️ ⭐ 🙏
Colours: Black, orange, soft red
Hashtags: #VictoryDay #9May #Remembrance #NeverForget #ThankYouVeterans
What to aim for
- Trust: show a sincere, respectful attitude and share the memory of your team
- Community: give people a place to tell their family stories
- Support: offer help to veterans without turning it into advertising
Post ideas by format
Post
- A short, sincere greeting with a photo of a team member’s relative, published with their permission
- A text with the names of relatives of your team who fought or worked at the home front, one line each
Carousel
- “Our team remembers”: one slide per family photo and a short sentence, with the consent of each person
- “Letters from the front”: one slide per short quote from a family archive, shared by the team with permission
Reel / short video
- A quiet video of team members holding photos of relatives, with a moment of silence at the end
- A short thank-you video from the team to veterans, without music for effect or sales
Stories
- An invitation to share a family story in a private message, which you then publish with permission
- A simple sticker or photo greeting without polls and without any promotion
Ready-made post examples
Layouts we wrote as examples. Replace the details with your own business before you publish.
Today we remember those who fought and those who worked for the Victory. Our team wants to say thank you to the veterans and to the generation that gave us peace. For veterans, a cup of tea or coffee in our café today is on us. We are open until the usual hour, and we will be glad to meet you.
On Victory Day, one of our colleagues shared a photo of his great-grandfather who returned from the war. With his permission, we publish it today, without a promotion and without slogans. We remember, we thank and we ask you to tell us in the comments the story of your family if you would like to share it.
Dear friends, congratulations on Victory Day. We remember those who defended the country and those who rebuilt it. Our deepest gratitude to the veterans. Today we do not run any promotions and we are not posting offers. We simply thank you. If you would like to share a family story, we will read it with respect.
What to avoid
- Do not run promotions, discounts or playful content, and do not use the day for sales messages; the tone must be respectful and quiet
- Do not use the symbols or the ribbon as decoration in a commercial design, and do not use battle imagery for effect
- Do not publish the family photo of a person without their permission, and do not write on behalf of veterans
When to post
- Ask the team a week ahead which stories they would like to share, and give them time to decide
- Post a short greeting in the morning of 9 May; do not publish a series during the day
- The day after, thank the people who shared their stories and return to your usual content
What to check afterwards
- Comments with family stories, which matter more than reach on this day
- Shares of the greeting, as a sign of warmth rather than a performance metric
- Do not set a sales goal for the day; track only the response of the community
Add one line about your business: the free generator gives three captions with hashtags for the network you choose. No sign-up.