What it is
World Braille Day is observed on 4 January, the birthday of Louis Braille, the Frenchman who developed the tactile reading and writing system that bears his name. The United Nations has recognised the day to raise awareness of braille as a means of communication and of the rights of blind and partially sighted people.
For businesses it is a chance to talk about accessibility honestly: what you already do, what you plan to improve and why it matters for all customers.
Symbols: Raised braille dots, a fingertip on a page, a white cane, a book in braille, high-contrast text
Emoji: ⠃ 📖 🤝 👆 ♿ 💙
Colours: Deep blue, white, warm yellow
Hashtags: #WorldBrailleDay #Braille #Accessibility #InclusiveDesign #AltText
What to aim for
- Show that accessibility is part of how you work, with real examples
- Educate the audience about practical steps such as alt text, readable fonts and clear contrast
- Build trust with people who are often overlooked by brands
Post ideas by format
Post
- A short story of Louis Braille and his invention, told simply and with respect
- A post about one real accessibility change you made, such as alt text on images or higher contrast on your website
Carousel
- “5 small steps to make your content more accessible”: alt text, clear fonts, contrast, captions, plain language, one per slide
- “How braille works”: one slide per simple fact, with high-contrast visuals and a short alt text on each image
Reel / short video
- Hook: “What does your website sound like to a screen reader?” A calm demonstration with captions and a clear explanation
- A short video with captions explaining what alt text is and how to add it in a post
Stories
- A quiz about facts of braille and accessibility with an explanation after each answer
- A question sticker: “What would make our space or website easier to use?”
Ready-made post examples
Layouts we wrote as examples. Replace the details with your own business before you publish.
Today is World Braille Day. Louis Braille developed his system of six raised dots in the nineteenth century, and it still opens books and independence to many blind and partially sighted people. In our school we are learning to make materials more accessible, starting with clear fonts and alt text on every image. The full description of this post is in the image description. Tell us what we can improve.
On World Braille Day our clinic team reviewed how patients with low vision experience our appointment process: large print forms, clear signs, a helpful reception and a website that works with screen readers. We still have things to improve, and we welcome feedback from patients and from organisations that work with blind and partially sighted people. What accessibility changes made the biggest difference where you work?
A short educational video for World Braille Day: how the six-dot cell forms letters, numbers and punctuation, how people read with their fingertips and how you can support accessible reading in your daily life. The video has captions and a full text description. If you work with blind or partially sighted people, share in the comments what you think we should add.
What to avoid
- Do not use jokes, memes or “inspirational” stories that treat blindness as a tragedy or a superpower; speak about rights, tools and independence
- Do not claim your product is “fully accessible” unless you have tested it with real users; say what you do and what you are still improving
- Do not post images without alt text on this day of all days; add a clear description to every image and make sure the text is readable
When to post
- Prepare the content a few weeks ahead and, if possible, ask a blind or partially sighted person or an organisation to review it
- Publish on 4 January with captions and alt text on all visuals
- Afterwards, keep adding alt text and accessibility improvements as a habit, not as a one-day action
What to check afterwards
- Saves and shares of the accessibility tips
- Thoughtful comments and suggestions from followers, which can guide improvements
- Changes in the share of images with alt text on your account and website
Add one line about your business: the free generator gives three captions with hashtags for the network you choose. No sign-up.