What it is
The Day of Nature Reserves and National Parks is observed in Russia on 11 January. It is usually linked to the founding of the first state nature reserve in the country in 1916, the Barguzin Reserve by Lake Baikal, and to the work of people who protect protected areas and wildlife.
For brands it is a natural hook for travel, family weekends, eco habits and local stories. In winter, it works especially well with snowy landscapes and winter trips.
Symbols: A snowy forest, a trail marker, tracks of an animal, a lake, a thermos on a winter walk
Emoji: 🌲 🦌 ❄️ 🥾 🏞️ 🌍
Colours: Forest green, snow white, sky blue
Hashtags: #NatureReserves #NationalParks #EcoTravel #WinterTrip #ProtectNature
What to aim for
- Promote travel, family weekends and eco tourism with beautiful and useful content
- Show care for nature, with real steps the business takes
- Gather user photos from reserves and parks to build a community around outdoor trips
Post ideas by format
Post
- A photo story from a reserve or a national park you have really visited, with one practical tip for visitors
- A post about one real eco step in your business, such as reusable packaging or waste sorting
Carousel
- “How to visit a reserve responsibly”: one rule per slide, such as staying on trails, taking trash out, keeping distance from animals
- “Winter weekend with kids near the city”: one place or idea per slide with how to get there and what to wear
Reel / short video
- Hook: “A winter walk in a national park in 20 seconds.” Calm footage of snow, trees and tracks with a short caption of rules
- “What to put in a daypack for a winter hike”: quick cuts of items with a one-word label
Stories
- A poll: “Forest, lake or mountains for the next trip?”
- A sticker asking followers to share a photo from a protected area, then reshare the best with permission
Ready-made post examples
Layouts we wrote as examples. Replace the details with your own business before you publish.
Today is the Day of Nature Reserves and National Parks, and winter is a wonderful time to visit them. Snow-covered trees, a quiet trail and a thermos of hot tea are all you need. Before you go, check the rules of the particular park, stay on marked paths and take your trash with you. Which protected area is at the top of your list? Tell us in the comments.
For this weekend we collected short ideas for children and parents: a winter walk with a game of looking for animal tracks, a bird-feeding corner and a small nature notebook. Before visiting a reserve or national park, check its rules and opening times on the official site. Save the list, and send us your photos from the trail, we would love to share them.
A short educational video for the Day of Nature Reserves and National Parks: what is the difference between a reserve and a national park, why protected areas matter and how visitors can help. Our teachers made the video for school students and families. If you want more videos about nature and ecology, tell us what you would like to learn in the comments.
Meme and trend formats that fit
- Expectation vs reality. Left: a perfect photo of a winter hike. Right: you in a puffy jacket, covered in snow, with a thermos. Light humour that encourages people to go anyway.
- Trail rules, as told by a squirrel. An illustrated animal “giving rules” such as stay on the path, do not feed wildlife and take your trash. Kind humour that carries real advice.
What to avoid
- Do not use photos of protected areas you have not visited or stock images presented as your own trip
- Do not encourage trips to places with restricted access; remind followers to check rules, permits and weather on the official site
- Do not make green claims you cannot support; talk only about concrete steps your business really takes
When to post
- Prepare the photo set and tips a week ahead and check every rule you mention
- Publish in the morning of 11 January, ideally with the weekend plans in mind
- Afterwards, reshare follower photos and keep a series of short outdoor ideas going through the winter
What to check afterwards
- Saves of the trail rules and weekend ideas
- Shares and user photos with your tag
- Link clicks to trip offers, courses or catalogue items related to outdoor activity
Add one line about your business: the free generator gives three captions with hashtags for the network you choose. No sign-up.