What it is
Advertising Workers' Day is a professional day in Russia, usually marked on 23 October. It is celebrated by advertisers, marketers, designers, copywriters and agency teams, and it is more of a professional tradition than an official holiday.
For B2B companies and agencies it is a good day to thank the team, to share a real lesson from a campaign and to publish something useful for other marketers.
Symbols: A billboard, a pencil and a sketch, a megaphone, a brainstorm board, a laptop with moodboards
Emoji: 📣 💡 🎯 ✏️ 📊 🤝
Colours: Bold red, ink black, white
Hashtags: #AdvertisingDay #Marketing #Copywriting #BrandStory #MarketingTeam
What to aim for
- Thank your marketing team and partners, which supports hiring and loyalty
- Show expertise with one honest lesson from your own work
- For B2B: start conversations with other marketers and decision-makers
Post ideas by format
Post
- A thank-you to the marketing team and agency with one specific thing they did well this year
- One honest lesson: “What we changed in our ads after reading the first results”
Carousel
- “Five rules we use to check an ad before launch”: one rule per slide with a short example
- “From brief to campaign”: the steps of your own process, one per slide
Reel / short video
- Hook: “What a copywriter really does in a day.” Light office sketch ending with a real result
- The team shows the first rough sketch and the final ad side by side
Stories
- A poll: “What is harder: to write a headline or to approve one?”
- Behind the scenes: a brainstorm board, with a “Ask a marketer” question sticker
Ready-made post examples
Layouts we wrote as examples. Replace the details with your own business before you publish.
Today is Advertising Workers' Day, and we want to thank the people who explain what we do in a few clear words. This year our team simplified the message on our website and tested two versions of the offer. The result taught us that clarity beats cleverness. What is the one thing your marketing team does that others do not see?
Happy Advertising Workers' Day! A short checklist we use before a campaign goes live: is the offer clear in five seconds, does the headline say who it is for, is the next step obvious, does it work on a phone, and can we measure it? Save the list for your next campaign and tell us which point you most often miss.
It is Advertising Workers' Day, so here is a look behind the scenes of our favourite campaign. It started as a messy sketch, went through three rewrites and became a simple photo with one line. The team is proud of how much we removed. Swipe to see the first draft and the final version, and tell us which one you like more.
Meme and trend formats that fit
- Brief vs result. Two panels: the client’s brief with ten requests and the final ad with one clear message. Keep the joke gentle, since clients may read it.
- Expectation vs reality. What people think a marketer does all day against the real list: meetings, edits and approvals. Use self-irony; do not mock clients or colleagues.
What to avoid
- Do not invent campaign results or percentages; share a real lesson or describe the result in words you can back up
- Do not mock clients or reuse another brand’s ad without permission
- Avoid generic motivational posts; one honest lesson from your work is more valuable
When to post
- Agree a team thank-you a few days ahead so everyone is tagged correctly
- Publish on the morning of Friday, 23 October 2026, when professionals are most active
- The next week, share how marketers responded to your checklist or poll
What to check afterwards
- Comments and shares from other marketers on LinkedIn
- Saves of the checklist or the carousel
- Profile visits and new followers from your target audience
Add one line about your business: the free generator gives three captions with hashtags for the network you choose. No sign-up.