What it is
World AIDS Day is observed every year on 1 December and is dedicated to raising awareness about HIV, remembering those who have died of AIDS-related illnesses and supporting people living with HIV. It is usually linked to the late 1980s and is recognised by global health organisations.
The red ribbon is the symbol of the day. Health organisations also use it to promote testing, information and the fight against stigma.
Symbols: The red ribbon, candles, hands holding together, a heart
Emoji: 🎗️ ❤️ 🤝 🕯️ 🩺 💪
Colours: Red, white, soft grey
Hashtags: #WorldAIDSDay #RedRibbon #HIVAwareness #EndStigma #GetTested
What to aim for
- Share trusted information about testing and where to find help
- Show respect and support for people living with HIV and fight stigma
- For health businesses: build trust by pointing people to qualified sources
Post ideas by format
Post
- A calm, factual post: where to get tested locally and a link to a recognised health resource
- A message of respect and support with the red ribbon, free of slogans
Carousel
- “Questions people often ask about HIV testing”: short answers from a qualified source, one per slide
- “How to talk kindly about HIV”: simple language tips against stigma
Reel / short video
- Hook: “One thing everyone should know about testing.” A doctor or counsellor explains in 30 seconds
- Hook: “What support looks like.” A quiet montage of text slides and the red ribbon, no jokes
Stories
- A link to a trusted testing guide with a plain statement of support
- A Q&A box where a specialist answers anonymous questions
Ready-made post examples
Layouts we wrote as examples. Replace the details with your own business before you publish.
Today is World AIDS Day. We stand with people living with HIV and remember those we have lost. Testing is quick, confidential and the first step to care and a healthy life. If you are not sure where to start, send us a message and we will share how to book a test and where to find trusted information.
On World AIDS Day we want to share clear information. Testing is a simple procedure, results are confidential and a specialist can explain the next steps. Stigma still stops people from asking questions, so please use respectful language and share reliable sources only. If you would like a consultation, write to us in private and we will reply with details.
Today, on World AIDS Day, we wear the red ribbon in our studio. The most important thing we can offer is respect: for people living with HIV, for those who care for them and for the medical teams who help. If you want to learn more or support a charity, we have collected links to trusted organisations in the comments.
What to avoid
- Do not use jokes, memes or playful slogans; this is a day of remembrance and support
- Do not give medical advice yourself; link to qualified health sources and let specialists speak
- Avoid stigmatising language or images, and never use real people’s stories or photos without clear consent
When to post
- Prepare the post and confirm all links to testing services and information about a week ahead
- Publish calmly on 1 December in the morning; avoid scheduling promotional content next to it
- In the following days, keep your support quiet and consistent rather than treating it as a one-day campaign
What to check afterwards
- Saves and shares of the information post
- Messages and questions in private, which show people trust you with sensitive topics
- Clicks on links to testing or support resources
Add one line about your business: the free generator gives three captions with hashtags for the network you choose. No sign-up.
Around the same days
- Thanksgiving (US)
- Black Friday
- Small Business Saturday
- Mother’s Day (Russia)
- Cyber Monday
- St Andrew’s Day
- First Day of Winter
- Giving Tuesday
- Banker’s Day (Russia)
- International Day of Persons with Disabilities
- Lawyer’s Day (Russia)
- Informatics Day (Russia)
- National Cookie Day
- International Volunteer Day