What it is
The International Day of Persons with Disabilities is observed on 3 December and was established by the United Nations to promote the rights, dignity and well-being of people with disabilities and to raise awareness of inclusion in society.
For businesses it is an invitation to look honestly at accessibility: whether premises, websites, menus and customer service work for everyone, and what can be improved.
Symbols: Open doors, ramps, large print, sign language, a circle of hands
Emoji: ♿ 🤝 💙 🌍 ✨ 🙏
Colours: Calm blue, white, soft grey
Hashtags: #IDPD #DisabilityInclusion #Accessibility #InclusionMatters #3December
What to aim for
- Trust: show honest steps you take to make your business accessible
- Learning: share accessibility practices and listen to feedback
- Community: support local organisations or inclusive initiatives
Post ideas by format
Post
- A factual post about what is accessible in your venue or website now and what you are improving next
- A thank-you to customers or experts who gave accessibility feedback, with a clear next step
Carousel
- “How we are making our business more accessible”: slides on entry, information, communication and next steps
- “Five accessibility tips for small businesses”: practical, no jargon, one per slide
Reel / short video
- Hook: “How to check if your place is accessible.” A calm walkthrough with practical points
- Hook: “What our guests told us.” Text slides with feedback, shared with permission
Stories
- A question box: “What would make our place easier to use for you?”
- A link to a local inclusive organisation you support, with a plain explanation of why
Ready-made post examples
Layouts we wrote as examples. Replace the details with your own business before you publish.
Today is the International Day of Persons with Disabilities. We asked ourselves an honest question: is our café easy for everyone? We have a step-free entrance, a large-print menu and staff trained to ask how they can help, but we know there is more to improve. Tell us what would make your visit easier, and we will share what we change.
On 3 December, the International Day of Persons with Disabilities, we are reviewing how accessible our services really are: from the entrance and signage to online booking and the way we communicate. Accessibility is not an extra; it is part of care. If you have ideas for how we can do better, we would be glad to hear them and act on them.
Today we want to share what we are doing to make our online store easier to use for everyone: clearer text, better contrast and image descriptions on products. We are not finished, and we welcome your feedback. If something on our site is difficult to use, please tell us in a message so we can fix it as soon as we can.
What to avoid
- Do not use jokes, pity or heroic framing; talk about rights, respect and practical steps
- Do not claim your business is fully accessible unless it truly is; be honest about what you are improving
- Avoid using photos or stories of people with disabilities without their clear consent, and use respectful language they prefer
When to post
- Review your accessibility a few weeks before and decide on one concrete improvement to announce
- Publish calmly on 3 December in the morning; keep sales content away from this post
- In the following weeks, report progress on what you promised
What to check afterwards
- Feedback and messages with concrete accessibility suggestions
- Saves and shares of practical posts
- Follow-through: how many of the suggestions you can implement in the next month
Add one line about your business: the free generator gives three captions with hashtags for the network you choose. No sign-up.
Around the same days
- Thanksgiving (US)
- Black Friday
- Small Business Saturday
- Mother’s Day (Russia)
- Cyber Monday
- St Andrew’s Day
- First Day of Winter
- Giving Tuesday
- World AIDS Day
- Banker’s Day (Russia)
- Lawyer’s Day (Russia)
- Informatics Day (Russia)
- National Cookie Day
- International Volunteer Day
- Heroes of the Fatherland Day
- Human Rights Day