What it is
The International Day of the Girl Child is observed on 11 October. It was established by the United Nations to draw attention to girls' rights, education and equal opportunities around the world.
For businesses working with children and education it is a day to support girls' learning and confidence in a concrete, honest way, rather than to promote a product.
Symbols: A book, a pencil, a science kit, a lit lamp; many campaigns use the colour pink or bright, open palettes
Emoji: 👧 📚 🌟 🔬 🎨 💪
Colours: Warm pink, sunny yellow, deep blue
Hashtags: #DayOfTheGirl #GirlsRights #GirlsEducation #GirlsInSTEM #InternationalDayOfTheGirl
What to aim for
- Show that your school, studio or shop takes girls' learning and confidence seriously
- Share real, inspiring stories and invite parents into a useful conversation
- Support a charity or a workshop in a transparent way
Post ideas by format
Post
- A story about a real girl or young woman from your community, told with her and her family's permission
- An announcement of a free or low-cost workshop for girls, with who leads it and what they will learn
Carousel
- “Five women who changed their field”: one slide per person with one sentence on what she did and a prompt for parents to talk about it
- “Books for curious girls”: one slide per book, with age and why it is worth reading
Reel / short video
- Hook: “What do you want to learn?” Girls answer in one sentence each, shared with parents’ consent
- A short behind-the-scenes of a robotics, art or science class, showing the girls’ work, not just the faces
Stories
- A question box: “What would you like to try this year?” for girls and parents
- A story that explains how readers can support an education charity you have checked
Ready-made post examples
Layouts we wrote as examples. Replace the details with your own business before you publish.
Today is the International Day of the Girl Child. In our studio, girls build robots, paint murals and argue about which project to do next. This Saturday we are running an open workshop where every girl can try a new skill with no pressure. If you are a parent, tell us in the comments what your daughter is curious about, and we will think about what to add.
For the Day of the Girl Child we put together a short list for parents: three books and two free lessons that help girls explore science, art and coding at their own pace. You can open the list from the pinned message. If your daughter has a favourite book or a subject she loves, reply here and we will add it to the list.
On the International Day of the Girl Child, our team talked about what we can do in the classroom: invite women from different professions, give every student the same chance to lead a project, and notice who stays quiet. It is small work, and it matters. If you teach or mentor, what practice has helped girls in your group feel confident to speak?
What to avoid
- Do not use jokes, memes or stereotypes about what girls like or can do; avoid stock images that are only pink dresses and dolls
- Do not use children’s photos without the written consent of their parents, and never show a child’s full name or location
- Do not turn the day into a sales promotion or a discount; if you support a charity, check it and say exactly how, and do not invent a donation
When to post
- Prepare a week ahead, especially if you need parents’ consent for photos or stories
- Publish on 11 October, which in 2026 is a Sunday, when parents are at home and have time to read
- In the days after, report honestly what you did, for example how many girls attended the workshop
What to check afterwards
- Registrations or replies for the workshop, if you offered one
- Saves and shares of the book list or the stories, which show real usefulness
- Comments from parents and teachers, which are a better signal than reach on this day
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