What it is
St George's Day is celebrated on 23 April and is the national day of England. St George is the patron saint of England, and the day is associated with the red cross on a white flag and the red rose. It is not a bank holiday in England.
The day is often linked to the dragon legend and to English traditions, and many pubs, cafés and shops mark it with flags, food and local pride.
Symbols: The St George’s cross, the red rose, a dragon, bunting, classic English food
Emoji: 🏴 🌹 🐉 🍵 🛡️ 🥧
Colours: Red, white, deep green
Hashtags: #StGeorgesDay #England #ShopLocal #EnglishRose #ProudlyEnglish
What to aim for
- Show local pride and community spirit
- Promote English-made products, suppliers or recipes
- Bring customers in with a themed menu or display
Post ideas by format
Post
- A red-and-white themed photo of your shop or venue with a friendly greeting
- A spotlight on one English supplier or maker you work with, with a short story about them
Carousel
- “Five English classics we love”: one dish or product per slide
- “Made in England” slides, one per product from English makers in your range
Reel / short video
- Hook: “How to make a proper English breakfast in 20 seconds.” Quick cuts, finished plate at the end
- The team decorates the shop with bunting, sped up to music
Stories
- A quiz: “Which English dish is this?” with pictures
- A poll: “Tea first or milk first?” for a light debate
Ready-made post examples
Layouts we wrote as examples. Replace the details with your own business before you publish.
Happy St George's Day! Today we are serving a classic English afternoon tea at our café: a pot of tea, a warm scone and your choice of jam. Come in for a quiet half hour and enjoy something traditional. Tell us in the comments how you take your tea, and we promise not to judge.
To mark St George's Day we are putting English makers in the spotlight. In our shop you will find products from small English producers, and today we are telling you who they are and why we chose them. Open the post and meet the makers. Which English-made product do you always buy?
Happy St George's Day from the team! We decorated the window with red and white and put out a plate of something English for visitors. If you are passing, say hello. Tell us your favourite thing about our town and the best local place you know. We will share the answers in our stories tomorrow.
Meme and trend formats that fit
- Expectation vs reality. Two panels: an elegant English afternoon tea in your imagination and the real one with a biscuit and a quick dunk. Keep the joke warm and self-aware.
- Which one are you. A picture of four English personalities (tea purist, queue champion, weather commentator, Sunday roast fan) with a request to comment which they are.
What to avoid
- Do not turn the day into a political statement; keep to food, local pride and community
- Do not use the flag in disrespectful or party-political ways
- Do not assume everyone in your audience is English; keep the tone welcoming to all customers
When to post
- Order flags, bunting or ingredients a week ahead so the display is ready
- Publish on the morning of 23 April (a Friday in 2027), before lunch
- At the weekend, thank guests and share photos from the day
What to check afterwards
- Saves of the recipe or product spotlight
- Visits or orders linked to the themed menu or display
- Comments with local recommendations from your audience
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