What it is
World Book and Copyright Day is a UNESCO observance on 23 April that promotes reading, publishing and the protection of authors through copyright. The date is usually linked to several famous writers who are associated with it, and in Catalonia it is also tied to a tradition of giving books and roses.
For brands it is a gentle, intellectual day: share what you read, recommend books and talk about the people who create content, including respect for their work.
Symbols: An open book, a bookmark, a stack of books, a reading lamp, a rose and a book as a gift
Emoji: 📖 📚 🌹 ☕ 🖋️ 🔖
Colours: Deep burgundy, cream, ink blue
Hashtags: #WorldBookDay #WorldBookAndCopyrightDay #BookLovers #ReadMore #Bookstagram
What to aim for
- Build a community of readers around your brand
- Show expertise through book recommendations related to your field
- Drive visits or orders with a book-themed offer
Post ideas by format
Post
- “The book that changed how I run this business” from the founder, with two sentences on why
- A shelf photo of your team’s favourite books with titles written in the caption
Carousel
- “Five books for beginners in our field”: cover, title and one-sentence reason on each slide
- “How to build a reading habit in ten minutes a day”: practical slides
Reel / short video
- Hook: “Read this book in one minute.” A one-minute honest summary and a recommendation
- A tour of your shelf with a quick pitch for each title
Stories
- A poll: “Paper book, e-book or audiobook?”
- A “guess the book by its first line” quiz
Ready-made post examples
Layouts we wrote as examples. Replace the details with your own business before you publish.
World Book Day is a good prompt to share what shapes us. Our teachers selected five books they recommend to anyone starting in this field: practical, readable and honest. We list them with a sentence on why each one matters. Which book would you add? We would love to expand the list with your favourites.
Today we are celebrating World Book Day at our café. Bring a book you have finished and leave it on our shelf, or take one you have not read yet. Stay for a coffee in our quiet corner by the window. Tell us in the comments what you are reading right now, and we will build our next shelf from your suggestions.
On World Book Day we have a small gesture: tell us in this chat what you are reading, and we will include a bookmark with your next order. We also put together a list of books about our field in the catalogue. Open it from the menu button, choose a title you like and write us if you would like a suggestion.
Meme and trend formats that fit
- Expectation vs reality. Two panels: the reader you imagine yourself to be on a sofa with a thick novel, and the real one with seventeen browser tabs. Keep it self-aware and kind.
- To-be-read pile. A picture of a huge unread pile with the caption that it will be finished “someday”. Ask followers to share their pile height.
What to avoid
- Do not copy long passages from books; quote briefly with the author’s name or link to the source
- Do not use illegal or pirated copies and do not link to them; the day is partly about authors’ rights
- Avoid showing off a reading list you have not read; recommend only what you know
When to post
- Ask the team for their book recommendations a week ahead
- Post on the morning of 23 April (a Friday in 2027), when people plan their weekend reading
- On the following days, publish a summary of your community’s favourite books
What to check afterwards
- Saves of the book list, a sign it was helpful
- Comments with followers’ own recommendations
- Visits to the shelf or orders linked to book-themed offers
Add one line about your business: the free generator gives three captions with hashtags for the network you choose. No sign-up.