What it is
Chinese New Year, also called Lunar New Year or the Spring Festival, begins on the second new moon after the winter solstice, so the date changes every year, usually falling between late January and mid-February. It is one of the most important holidays in China and is celebrated by many communities across Asia and around the world.
Each year is linked to one of twelve zodiac animals. 2026 is the Year of the Horse and 2027 is the Year of the Goat, with celebrations starting on 6 February 2027. Traditions usually include family dinners, red decorations, lanterns and red envelopes with gifts of money.
Symbols: Red lanterns, red envelopes, dumplings, fireworks, the zodiac animal, paper cuttings
Emoji: 🧧 🏮 🐐 🥟 🎆 🧨
Colours: Red, gold, warm white
Hashtags: #ChineseNewYear #LunarNewYear #YearOfTheGoat #SpringFestival #HappyNewYear
What to aim for
- Reach audiences with Asian roots and anyone curious about the tradition
- Promote a seasonal menu, collection or travel offer with a respectful theme
- Show cultural awareness and warm wishes to your customers
Post ideas by format
Post
- A warm greeting for the new year with a simple explanation of the zodiac animal and the wish for the year ahead
- A seasonal menu or collection post with a few dishes or items inspired by the festival
Carousel
- “Traditions of the Spring Festival”: one slide for each custom, such as dinner, red envelopes and lanterns, explained in one line
- “A light horoscope for the Year of the Goat”: general, playful notes for each sign, not a prediction
Reel / short video
- Hook: “Watch dumplings fold in 20 seconds.” A close-up of making a traditional dish with a festive tone
- A red-and-gold table setup from an empty table to a finished dinner, with a short greeting
Stories
- A quiz: “Which zodiac animal are you?” with the year of birth to check
- A poll: “Dumplings, noodles or spring rolls for the festival dinner?”
Ready-made post examples
Layouts we wrote as examples. Replace the details with your own business before you publish.
Happy Lunar New Year! To welcome the Year of the Goat, our kitchen has prepared a small festive menu inspired by the traditions of the holiday: warm dumplings, jasmine tea and something sweet to share. Come and celebrate with us, and tell us in the comments which wish you have for the year ahead. We will pick a few to read aloud at the counter.
Planning a festive home for Lunar New Year? Red and gold are the colours of luck and joy in the tradition. Our decor ideas: paper lanterns, a table runner, a set of red envelopes and a simple tea set. Save this pin for later and open the catalogue for the full selection. Wishing you a bright and happy year of the Goat.
The Spring Festival is one of the biggest travel moments of the year, and a wonderful time to learn about Asian traditions. If you dream of seeing lantern displays, markets and festive streets, tell us in the comments which city interests you. We will prepare a short guide on what to know before travelling, from local customs to how to plan around busy dates.
Meme and trend formats that fit
- Expectation vs reality. Left: a perfect festive dinner table. Right: the real kitchen on the day with flour everywhere. Keep the humour on cooking chaos and celebrate the dish itself.
- Zodiac personalities. A light, general layout in which each sign gets a playful one-liner, like “the Goat: always shares dessert”. Use your own illustrations and keep it kind and free of stereotypes.
What to avoid
- Do not reduce the festival to stereotypes, mock accents or use caricatured imagery
- Do not treat the zodiac as a prediction you stand behind: say it is playful and for fun
- Do not mix up Chinese New Year with the festivals of other cultures: say Lunar New Year if you also speak to Korean or Vietnamese communities, who celebrate with their own traditions
When to post
- Prepare the festive menu or collection two to three weeks before; the festival begins on 6 February 2027, a Saturday
- Publish your greeting on the day itself and keep festive posts going through the following days of the holiday
- After the festival, thank customers and share photos of your celebration
What to check afterwards
- Orders and visits from the seasonal menu or collection
- Shares and saves of the tradition guide or the decor pin
- Comments with wishes and personal stories, which show cultural warmth in your audience
Add one line about your business: the free generator gives three captions with hashtags for the network you choose. No sign-up.