What it is
The International Day of Women and Girls in Science is observed on 11 February and was established by the United Nations. Its aim is to promote full and equal access to science and to encourage girls to see research and technology as a career for them.
For businesses it is a chance to show the women who work in your field, to share real stories rather than slogans, and to support education, especially for schools, tutors, kids' clubs and tech companies.
Symbols: A lab coat, a microscope, a notebook with formulas, a book from a woman scientist, a robot kit
Emoji: 🔬 🧪 👩🔬 📚 🚀 💡
Colours: Deep teal, violet, warm white
Hashtags: #WomenInScience #GirlsInSTEM #11February #STEMeducation #ScienceForAll
What to aim for
- Build trust with parents and learners through useful, educational content
- Show your team and values, which supports hiring and employer brand
- Drive saves and shares with book, course and resource lists
Post ideas by format
Post
- The story of one woman scientist connected to your field, with one idea from her work that is still useful today
- A short thank-you post to women on your team who work with data, tech or research, with their own words about what they enjoy
Carousel
- “5 books and courses for curious girls”: one slide per title with age and a one-line reason, last slide asks followers to add their favourites
- “A day in the life of a researcher”: slides follow one real team member from morning to evening
Reel / short video
- Hook: “Which scientist changed your subject?” Three team members name one each in 10 seconds
- A kids' mini-experiment that takes 30 seconds, filmed from above, with the question asked in the first second
Stories
- A quiz: “Match the discovery to the scientist” with three options per question
- A question box: “What would you like to ask a woman in tech?” and answers from your team the next day
Ready-made post examples
Layouts we wrote as examples. Replace the details with your own business before you publish.
Today is the International Day of Women and Girls in Science. In our classes we see how quickly girls fall in love with experiments when nobody tells them it is “not for them”. This week our teachers share the books and projects that worked best in class. What was the first science idea that hooked you? Tell us in the comments.
11 February is the Day of Women and Girls in Science, and our young explorers are ready. Swipe to see five simple experiments you can do at home with a glass, a spoon and a little patience. Save the post for the weekend and show us what you discovered. Every question is a good question.
For the Day of Women and Girls in Science we collected a short reading list: popular science books for ages 8–10, 11–13 and teens, plus two free online courses. Each item has one line on why it is worth your time. Reply with the age of your child and we will suggest where to start.
Meme and trend formats that fit
- Expectation vs reality. Two panels: how people imagine a scientist and the real, varied team in your lab or classroom. Keep the humour warm and include real faces if people agree.
- Nobody: / Curious kid:. A text-on-photo format where a child asks an enormous question, such as why the sky is blue. It gives you an easy way to celebrate curiosity.
What to avoid
- Do not use the day as a pure sales banner or a discount; education and respect work better
- Avoid clichés such as “women are naturally better at...” or pink-and-sparkles stereotypes
- Do not name real scientists in a way that you cannot back up; check names, dates and achievements in a reliable source
When to post
- Prepare your story and the book list a week ahead and ask team members for their own quotes
- Publish on the morning of 11 February (a Thursday in 2027), when teachers and parents are online
- The day after, share the best answers from followers and keep the reading list pinned
What to check afterwards
- Saves and shares of the reading-list carousel
- Comments with personal stories, which show real engagement
- Replies in Telegram or DMs asking for course advice
Add one line about your business: the free generator gives three captions with hashtags for the network you choose. No sign-up.
Around the same days
- World Cancer Day
- Chinese New Year
- Realtor’s Day (Russia)
- Russian Science Day
- International Dentist Day
- National Pizza Day
- Pancake Day (Shrove Tuesday)
- Safer Internet Day
- Galentine’s Day
- World Radio Day
- Super Bowl Sunday
- Valentine’s Day
- International Childhood Cancer Day
- Presidents’ Day
- Random Acts of Kindness Day