What it is
Super Bowl Sunday is the day of the NFL championship game, usually played on a Sunday in early or mid February. In the United States it has become much more than a sports event: friends and families gather to watch, and snacks and food delivery are a big part of the day.
For businesses outside sports it is a seasonal hook. Cafés, restaurants and online shops can offer food for a crowd, game-day accessories or a friendly contest, as long as they use their own wording and do not imply any link to the league.
Symbols: Wings, nachos, pizza boxes, a couch full of friends, a foam finger, a halftime show
Emoji: 🏈 🍕 🍗 📺 🏆 🎉
Colours: Navy, red, green
Hashtags: #GameDay #BigGame #FootballSunday #GameDaySnacks #WatchParty
What to aim for
- Win party orders and pre-orders before the game
- Get comments and shares with a light contest
- Remind customers about delivery times and opening hours
Post ideas by format
Post
- A photo of your party platter or snack box with what is inside and how many people it feeds
- A clear schedule post: last pre-order time, delivery cut-off and opening hours on game day
Carousel
- “Game-day menu in 5 slides”: one slide per set, with serving size and a note on how to order
- “How to host a watch party without stress”: a checklist for snacks, drinks and seating
Reel / short video
- Hook: “Halftime in 30 seconds.” Show a platter being prepared and ready to go
- A quick test: team members guess the score and snack of the year, end with a call to enter the contest
Stories
- A poll: “Wings or nachos?” with a countdown sticker to the last pre-order time
- A “predict the score” sticker; the closest guess wins a small prize
Ready-made post examples
Layouts we wrote as examples. Replace the details with your own business before you publish.
Big game on Sunday? Skip the cooking. Our game day box feeds a small group and includes sandwiches, sides and something sweet for halftime. Pre-orders are open until Saturday evening, and the link is in our bio. Tell us in the comments who you are cheering for, and we will make sure your box is ready on time.
Sunday is game day, and we are running a small contest. Write your score prediction in the comments before kickoff. The closest guess wins a gift set from our shop, and we will announce the winner on Monday. Not into football? Tell us your favourite snack instead. We read every comment.
A reminder for game day: we are open from 9 a.m. and the last delivery order is accepted two hours before kickoff. Platters and boxes are best pre-ordered by Saturday. Open the menu with the button below, choose your set and write the delivery time. If you are not sure how much to order, ask us here.
Meme and trend formats that fit
- Expectation vs reality. Two panels: the perfect party table you plan and the table after the first quarter. Use your own photos, not copied images of the event.
- Not here for the game. A text-on-photo format about people who come for the snacks and ads, not the football. Keep it friendly and use your own food photos.
What to avoid
- Do not use the league’s name or logo in a way that suggests an official partnership; refer to “the big game” if unsure
- Do not promise delivery times you cannot keep on the busiest food day of the winter
- Do not alienate people who do not follow football; keep an alternative like a snack poll
When to post
- Open pre-orders at least a week ahead and set a clear cut-off time
- Publish the menu early in the week and a reminder on Saturday and on game morning (Sunday 14 February in 2027)
- On Monday thank customers and announce the contest winner
What to check afterwards
- Pre-orders and delivery requests compared with a regular Sunday
- Comments and entries in the contest
- Saves of the menu carousel and link clicks to the order page
Add one line about your business: the free generator gives three captions with hashtags for the network you choose. No sign-up.
Around the same days
- Realtor’s Day (Russia)
- Russian Science Day
- International Dentist Day
- National Pizza Day
- Pancake Day (Shrove Tuesday)
- Safer Internet Day
- International Day of Women and Girls in Science
- Galentine’s Day
- World Radio Day
- Valentine’s Day
- International Childhood Cancer Day
- Presidents’ Day
- Random Acts of Kindness Day
- Love Your Pet Day
- International Mother Language Day