What it is
Easter is the Christian celebration of the resurrection of Jesus. Western churches, such as Catholic and most Protestant ones, mark it on a date that moves each year in spring, so it differs from the Orthodox Easter in many years.
Alongside its religious meaning, it has many popular traditions in Western countries: decorated eggs, egg hunts, chocolate, spring flowers and a family meal. Businesses can join with seasonal products, family events and warm greetings.
Symbols: Decorated eggs, spring flowers, a bunny, chocolate, a family brunch
Emoji: 🐣 🌷 🥚 🐰 🍫 🌼
Colours: Pastel yellow, soft pink, mint green
Hashtags: #Easter #HappyEaster #EasterEggHunt #EasterBrunch #SpringVibes
What to aim for
- Sales: seasonal gift boxes, chocolate, treats and brunch bookings
- Footfall: an egg hunt or family event that brings people in
- Loyalty: a warm greeting and clear holiday opening hours
Post ideas by format
Post
- A family brunch menu with the booking date and a warm line for the holiday
- Clear opening hours and last order date for the Easter weekend
Carousel
- “Easter egg hunt clues”: each slide a clue pointing to the next, final slide with the prize
- “Easter gift ideas by budget”: one idea per slide with a single line of description
Reel / short video
- Hook: “Hiding the eggs.” A fast clip of hiding eggs around the shop or garden, ending with a map
- A cosy behind-the-scenes clip of packing Easter gift boxes
Stories
- A poll: “Milk, dark or white chocolate egg?” with buttons for each
- A countdown sticker to the egg hunt with a short reminder of the time and place
Ready-made post examples
Layouts we wrote as examples. Replace the details with your own business before you publish.
Easter Sunday is here, and we hid colourful eggs around our space for little hunters. Every child who finds one can swap it for a small surprise at the counter. Bring family and friends, and wear your best spring colours. Tell us in the comments how many eggs you think we hid, and we will announce the closest guess tomorrow.
Spend Easter morning with us: warm baking, fresh fruit, eggs the way you like them and a children’s menu. We have a few tables left, so please message us to reserve one. Tell us in the comments how your family usually celebrates Easter. We love hearing about traditions, and we will share some of them on our page.
Pastel colours, spring flowers and small gifts that fit in an Easter basket: we collected our favourite ideas on this board. Save it for later and open our catalogue for the items shown in the pins. Choose a gift by budget, and if you need help, write to us and we will suggest three options that suit the person you are giving them to.
Meme and trend formats that fit
- Expectation vs reality. Two panels: the neat Easter table in the photo and the real one with chocolate wrappers everywhere. Keep it affectionate and about family chaos.
- Egg hunt confession. A light, funny format where the team confesses where they hid eggs last year and never found them. Invite followers to share their own stories.
What to avoid
- Do not mock the religious meaning of the holiday; keep jokes about chocolate and family, not about faith
- Do not assume everyone celebrates or celebrates on this date; many Orthodox Christians mark Easter on a different day, so greet your own audience
- Do not use a disappointed-bunny cliché or over-sweet stock imagery; real photos feel warmer
When to post
- Announce the menu, event and gift boxes one to two weeks before; in 2027 Easter Sunday is 28 March
- Publish the greeting in the morning of the day and post the egg hunt story during the day
- The day after, thank guests, share photos with permission and return to the regular schedule
What to check afterwards
- Bookings for brunch and event tickets
- Orders of gift boxes and seasonal products
- Comments and shares of the egg hunt posts
Add one line about your business: the free generator gives three captions with hashtags for the network you choose. No sign-up.
Around the same days
- Day of Trade, Consumer Services and Utilities Workers (Russia)
- Nauryz
- World Down Syndrome Day
- World Poetry Day
- World Water Day
- Culture Workers’ Day (Russia)
- International Waffle Day
- Good Friday
- Earth Hour
- World Theatre Day
- Easter Monday
- April Fools’ Day
- International Children’s Book Day
- World Autism Awareness Day