What it is
World Children’s Day is observed on 20 November and is led by the United Nations. The date is linked to two milestones: the UN General Assembly’s Declaration of the Rights of the Child in 1959 and the Convention on the Rights of the Child in 1989.
It is a day to talk about children’s rights, wellbeing and voices. For businesses that work with families, the most respectful approach is to support children with real, modest actions and to keep the focus on children rather than on promotion.
Symbols: Children’s drawings, a kite, building blocks, a school bag, a blue colour often used in UN campaigns
Emoji: 🧒 🎨 🪁 🧸 💙 🌈
Colours: Blue, sunny yellow, soft white
Hashtags: #WorldChildrensDay #ChildrensRights #ForEveryChild #KidsMatter #UNICEF
What to aim for
- Support children and families with real activity or information (community)
- Show your values and the care behind your products or services (trust)
- Invite parents to a family event, a workshop or a charity action (engagement)
Post ideas by format
Post
- A short post about one right of the child, explained in simple words for parents, with a gentle illustration
- An announcement of a free family activity in your space, with the time and the place and no sales message
Carousel
- “Five rights every child has”: one right per slide in plain language, based on the UN Convention
- “Ways to talk with children about their rights”: one idea per slide for parents and teachers
Reel / short video
- A calm video of children’s drawings from a class or a studio, shown with the permission of parents
- A 15-second video of a workshop, shot from behind or showing only hands, to protect children’s privacy
Stories
- A question box for parents: “What do you wish adults understood about children?”
- A story with a simple art idea to do at home, with a call to share photos only if parents wish
Ready-made post examples
Layouts we wrote as examples. Replace the details with your own business before you publish.
On World Children's Day, we are opening our studio for a free family drawing hour. Children will paint on one big paper, and everyone is welcome. We will not post faces without a parent’s permission. Write to us in direct messages to reserve a spot, and tell us your favourite thing about drawing together.
Today is World Children’s Day. Every child has the right to play, to learn, to be heard and to be safe. In our carousel we explain a few of these rights in simple language for parents. Save it for a family conversation at home. We are also collecting warm clothes for a local children’s charity; ask in our shop how to take part.
For World Children’s Day we ask teachers and parents to try one thing: ask a child what they think and listen without correcting. This week each class will have a short talk about what makes school a good place. We will share the most interesting thoughts, without names, with the parents’ agreement. Send your own question for a class discussion in reply.
What to avoid
- Do not use jokes, memes or trends, and do not use children’s images only as decoration for a promotion
- Do not publish photos or names of children without clear written permission from parents, and do not tag children
- Do not use charity as a marketing hook: if you announce support, say exactly what you do, and do not oblige customers to buy something to take part
When to post
- Prepare any event two to three weeks ahead and check all permissions from parents
- Publish in the morning of 20 November so families can plan, with a calm tone and a clear time and place
- The day after, thank participants, share only content that parents approved and report honestly on what was collected or done
What to check afterwards
- Participation in the activity or the charity action, as the main result
- Saves and shares of the rights carousel among parents
- Quality of comments and questions from families, without chasing reach
Add one line about your business: the free generator gives three captions with hashtags for the network you choose. No sign-up.