What it is
International Men's Day is marked on 19 November in many countries. It is usually linked to an initiative from Trinidad and Tobago in 1999 and focuses on men’s health, positive role models, gender equality and the contribution of men in families and communities.
It is a quieter day than 8 March, but it is growing as a social media topic. The best content about it is sincere and practical: health reminders, thank-yous to the men on your team and respectful conversations about wellbeing.
Symbols: A blue ribbon, a moustache (as a symbol of health awareness), a team photo, a father with a child, a barbershop chair
Emoji: 💙 👨 🤝 💪 🩺 🧔
Colours: Navy, teal, grey
Hashtags: #InternationalMensDay #MensHealth #MenMatter #PositiveRoleModels #IMD
What to aim for
- Reach men with useful, non-patronising content about health and well-being (reach)
- Show appreciation for men on your team and among your customers (trust)
- For services such as barbershops or clinics: remind people to book (sales and appointments)
Post ideas by format
Post
- A thank-you post to the men on your team with one real, specific thing each person brought this year
- “Health checks worth booking”: a short, general reminder to see a doctor regularly, with no medical claims
Carousel
- “Five small things for a healthier week”: sleep, walks, water, talking to a friend, a check-up
- “Role models we know”: short profiles of men in your team or community who agreed to be featured
Reel / short video
- Hook: “What I wish I had asked my doctor earlier.” A short interview with a specialist, with their agreement
- A 15-second barbershop or workshop clip with the text “Take time for yourself”
Stories
- A poll: “When did you last have a check-up?”
- A question box: “Who is a man who inspired you?” and share some answers with permission
Ready-made post examples
Layouts we wrote as examples. Replace the details with your own business before you publish.
On International Men's Day we invite you to take an hour for yourself. A good haircut, a calm chat and a hot towel can change the mood for the whole week. If you have not booked for a while, send us a message and we will find a time that works. And tell us in the comments who inspired you most.
Men are often less likely to book regular check-ups. On International Men's Day we remind you that a visit to a doctor is a sensible habit, not a weakness. If you have not had one for a long time, call or write to us, and we will help you choose a specialist. This is general information, not medical advice.
Today we say thank you to the men on our team: for mentoring junior colleagues, for sharing responsibility at home, and for speaking up when something is not right. Healthy workplaces need role models of every gender. Tell us about a male colleague who made your work better, and let us celebrate good examples together.
What to avoid
- Do not use stereotypes, jokes about being “real men”, or comparisons with International Women’s Day; keep the day on its own terms
- Do not make medical claims or promise results; keep health content general and point to doctors
- Do not treat mental health as a joke; if you mention it, do so seriously and with links to professional help
When to post
- Prepare the content a week ahead and ask featured colleagues for approval
- Publish in the morning of 19 November, a Thursday in 2026, when people check feeds before work
- The day after, reply to comments, share a couple of stories with permission and offer a way to book if it fits your business
What to check afterwards
- Saves of the health carousel and comments that share real experience
- Appointment requests or bookings that mention the day
- Engagement from men in your audience, if your analytics show gender
Add one line about your business: the free generator gives three captions with hashtags for the network you choose. No sign-up.