What it is
Preschool Educators' Day, officially the Day of Educators and All Preschool Workers, is marked in Russia on 27 September. It honours kindergarten teachers, assistants, music and speech specialists and everyone who works with young children.
Local businesses, parents' committees and children's brands usually use it to say thank you and to show the daily work of people who care for small children.
Symbols: Children's drawings, a handprint card, building blocks, a bouquet of autumn leaves
Emoji: 🧸 🎨 🍎 💐 👧 🙏
Colours: Warm orange, sky blue, sunny yellow
Hashtags: #EducatorsDay #Kindergarten #PreschoolTeachers #ThankYouTeachers #EarlyYears
What to aim for
- Express sincere thanks and build goodwill with parents and educators
- Reach parents with a warm, shareable post
- For children's brands: show respect for people who work with kids
Post ideas by format
Post
- A thank-you to educators with a children's drawing and a short line about what a good educator gives a child
- A post from a children's studio about how it works with kindergartens, with gratitude to the teachers
Carousel
- “Words from children to their educators”: one slide per quote, with parental permission
- “5 small things that make an educator's day easier”: tips for parents, one per slide
Reel / short video
- Hook: “What did your educator teach you that you still remember?” Adults answer, then kids' drawings appear
- A 20-second montage of handmade cards being made by children
Stories
- A poll: “Do you remember your first educator's name?”
- Behind the scenes: kids make cards for the educators and we show only hands and paper
Ready-made post examples
Layouts we wrote as examples. Replace the details with your own business before you publish.
Today is the Day of Educators and All Preschool Workers. Thank you to those who tie little shoelaces, wipe away tears and greet our youngest every morning with a smile. Your work does not show up in reports, but it shows in children's confident steps. Share a drawing or tell us in the comments what your educator taught you, and we will pass your words to our partner kindergartens.
27 September is the Day of Educators and Preschool Workers. If you would like to thank your child's educator, we have small selections: craft supplies, tea, cards and activity sets. Open the catalogue from the menu and tell us your budget, and we will suggest three options. The gift can be simple as long as the words are sincere.
Educators' Day is a good moment to say words we rarely have time for. Tell the educator what exactly your child has gained from the group. Offer help with a holiday show or materials. An expensive gift is not required: a card with your child's drawing and a personal thank-you will be remembered longer. Share in the comments how you thank educators.
Meme and trend formats that fit
- Children's drawings. A warm card with a child's drawing and a short line of thanks. Never use photos of children without parental permission.
- How we see the educator. A kind illustrated card showing how the educator looks to a child and how to the adult. Humour must be warm and respectful.
What to avoid
- Do not publish children's faces or names without written parental permission
- Do not make the day a sales banner; keep gratitude sincere
- Do not joke about educators' pay or workload in a way that sounds mocking
When to post
- Collect drawings and short quotes a week ahead, with permission from parents
- Publish in the morning of 27 September
- The day after, share thank-yous from parents and educators in Stories
What to check afterwards
- Shares by parents and educators
- Comments with thank-you stories
- Enquiries from kindergartens or groups about cooperation
Add one line about your business: the free generator gives three captions with hashtags for the network you choose. No sign-up.
Around the same days
- International Day of Peace
- World Gratitude Day
- World Car-Free Day
- September Equinox
- World Pharmacists Day
- European Day of Languages
- World Tourism Day
- National Coffee Day (US)
- World Heart Day
- International Translation Day
- Internet Day (Russia)
- Breast Cancer Awareness Month
- International Coffee Day
- International Day of Older Persons
- World Smile Day
- World Vegetarian Day
- Teachers’ Day (Kazakhstan)
- World Animal Day